How KitKat became Number 1
Bob explains a subtle, patient, effective marketing campaign: AlphaMale: How KitKat became Number 1.
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Listed below are links to weblogs that reference How KitKat became Number 1:
» KitKat from Cardboard. Damnit!
Godin points to this great story of KitKat's success in Japan. From that blog(quoting wiki):In recent years, Kit Kats have also become very popular in Japan, a phenomenon attributed to the coincidental similarity between the bar's name and the Japanese [Read More]
» It Also Means "Surely Deep-Fried Cutlet" from The Social Customer Manifesto
Seth points to an article about "how KitKat became number one." The two quotes from the article linked above that raised my hackles: "Year 3: Some ads began to appear. They didn't look like ads. They were cute little stories [Read More]
» Creating a Market from LandingTheDeal
How often do you create sales lead opportunities where non existed before? Read this interesting post. I think you'll look at your industry in a new way, and find opportunities where none existed before. Warning: It will take creativity... [Read More]
