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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Guess the airline | Main | Q: How do we do flip? »

It's good to be king

The Times and other outlets have been running a spate of stories about executive pay. CEOs who walked away with $100,000 a day paychecks, CEOs making millions of dollars at companies in trouble, CEOs with jets and houses and limos... It's like being a king, instead of having a job.

Marketing used to be like that (and for a few lucky brands, it still is). The folks at the Apple iTunes store are like kings, deigning to receive a long line of supplicants who want to do business with them. I would imagine that the producers at Oprah feel the same way... People in the lobby, their backs bowed from carrying a sack from a land far away, traveling miles by donkey...

Kings receive payments all out of proportion to their incremental contributions. Mass markets pay their leaders handsomely. So marketers often set out to be kings, and often act that way from the start.

The thing is, if you market like a king, you're no longer likely to see results. Kings like to bark orders, wear crowns, eat at banquets and behead their critics.

The thing is, marketers are now peasants.

If you market like a peasant, always a supplicant, always aware of your low station in life, you're more likely to earn attention. Yes, you need the confidence and perhaps the bearing of a king. But the best marketers today appear to be those that accept the fact that they have no birthright, they weren't awarded the right to attention. And, who knows, over time, they might earn their way up the ladder--to king.

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Listed below are links to weblogs that reference It's good to be king:

» It's good to be king from WebMetricsGuru
Another great Post by Seth Godin as I write my blog on the Acelato way to Boston for Webmasterworld Pubcon and thanks to my Tmobile GC79 Wireless card. CEO's and CIO's of big brands often act like Kings: The Times... [Read More]

» King Marketer: Inevitible, no? from Cardboard. Damnit!
Godin presents an interesting way to look at marketers: kings vs peasants.The thing is, marketers are now peasants. If you market like a peasant, always a supplicant, always aware of your low station in life, you're more likely to earn [Read More]

» King Marketer: Inevitible, no? from Cardboard. Damnit!
Godin presents an interesting way to look at marketers: kings vs peasants.The thing is, marketers are now peasants. If you market like a peasant, always a supplicant, always aware of your low station in life, you're more likely to earn [Read More]

» It's BAD to Be the King from The Challenge Dividend
Seth Godin starts the week with a point that hits to the heart of my Challenge Dividend thesis: being the king in a market often leads to downfall. Kings lose the motivation of challenge and start counting the money instead [Read More]

» King Selling vs. Peasant Selling from LandingTheDeal
Seth Godin Post Game Show for April 17, 2005: The Great One throws out a thoughtful question today. Should you market and sell like a king? Or, should you approach marketing and selling like a peasant? Here's the difference:... [Read More]

» Holiday Auto-Recovery from Behind the Scenes
Why do holidays always put me behind on my blogging? I should learn, with wordpresss ability to schedule posting to blog ahead of time Anyway, catching up, there are a few very interesting things in the blogosphere: 1. Everytime Mark Silv... [Read More]

» here is seth godin again,.. from kenjimori.com
oh i love this post by seth godin again. ... [Read More]

» Superblog: How to Accomplish Anything with Your Words from Pearsonified
If you're serious about the scope and popularity of your blog, then you know that the old adage definitely holds true: it's not just what you say; it's how you s... [Read More]

« Guess the airline | Main | Q: How do we do flip? »