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Jim Logan, who I've never had the privilege of meeting, lives in California. Capital One just sent him a piece of junk mail, soliciting credit card sign up... with my name on it.
This could be a trend... putting the names of bloggers or authors or famous accountants on junk mail addressed to others, just to get them to open the mail.
See the picture here: Jim Logan
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» Just Get Them to Open the Envelope from TopLeadGenerators
That's the objective of every direct mail marketer. I have to admit, if this is a new tactic in direct mail marketing, I'd bite...I would have opened this envelope. Great post from Jim Logan, and comment from Seth Godin. At... [Read More]
