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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The Customer is Always Right | Main | Thinking about Mother's Day »

Nintendo forgot to read my post

...on naming: Seth's Blog: The new rules of naming.

Their new multi-billion dollar entry into the hyper-competitive gaming market is called Wii.

Pronounced "we."

Oh.

I'm sure there are ten good reasons to choose this name. I can't think of one of them.

The thing about picking a name for a product, a building or even a kid is that it's free. The single most important piece of free and fast marketing you'll ever do. You wouldn't name your daughter Elvis and you shouldn't name a device for male teenagers Wii.

PS there are more than a million google matches for "wii". None of them, as far as I can tell, are about video games.

PPS in talking with Fred today, he pointed out that a lot of people confuse "remarkable" with "different." Wii is a very different name. But it's not worth talking about, except in a negative way. Hopefully for Nintendo, the games will be worth talking about. The question: does the name of the device make it easier to talk about the games?

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Listed below are links to weblogs that reference Nintendo forgot to read my post:

» http://spacemonkeypants.com/?p=1050 from space monkey pants
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» Naming a product is free from Work At Home Dad
Seth Godin has been on fire. I sense a new book coming soon. I (less eloquently) wrote about this phenomenon a while back - Vitacube changes name to gibberish. Nintendo forgot to read my post: Their new multi-billion dollar entry [Read More]

» Wii - What's in a name? from Corante Web Hub
Nintendo just announced the name of its "revolutionary" new game console - they are calling it "Wii". Go check out what they have to say about it at revolution.nintendo.com. Seth Godin doesn't see one good reason why they went with this name. Along the... [Read More]

» Wii from Noisy Decent Graphics
Sigh. Nintendo have announced that their new console is going to be called Wii. Yep, Wii. No one seems to like it, for obvious reasons. The FT don't like it. But funniest of all are the people at the Triforce [Read More]

» Wii from Noisy Decent Graphics
Sigh. Nintendo have announced that their new console is going to be called Wii. Yep, Wii. No one seems to like it, for obvious reasons. The FT don't like it. Seth doesn't like it. But funniest of all are the [Read More]

» The Name Everyone Is Talking About from GBGames' Blog
Even Seth Godin had something to say about Nintendos Wii, so I felt that I should comment. My first impression? I thought it was a terrible name. I get the concept of togetherness and all, but Wii? Seriously? I wont tr... [Read More]

» Nintendo rides the Less road from Ben Rowe's Blog
Nintendo have recently received some fairly serious criticism upon the launch of their new Wii console. Mostly because of the name. Now Im no gamer, but a great post over at WeBreakStuff demonstrates that Nintendo have used the Less is More&... [Read More]

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« The Customer is Always Right | Main | Thinking about Mother's Day »