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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Go Placeholders!! Defense, defense | Main | The truth about domain names »

Okay, viral, check.

Well, of course it had to happen. The marketing hordes are descending upon the passalong video, without really understanding what they're doing. Check out this stupid Dancing Doughboy. It's sort of like the original dancing baby, but without the panache, the eeriness or the surprising elegance.

What marketers need to understand about most viral videos is that they are like car wrecks. We slow down and shake our heads. We can't believe what we're seeing. Or we are seeing something for the very first time and it's remarkable.

Now, as big brands (like Pillsbury) race the medium to the mainstream, all of that frisson is gone. Sure, some will succeed. Most will just sort of putter along, giving the naysayers at the big brands the chance to say, "see, I told you so," without understanding what went wrong in the first place.

Yes, I get to make my own Doughboy dance. But no, I can't make him do unspeakable things with Betty Crocker.

Chevy is learning this the hard way with their Tahoe campaign... in which the best commercials are the ones that say, "Don't buy me!"

No one invented this medium for marketers. The medium got here before we did.

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Listed below are links to weblogs that reference Okay, viral, check.:

» Pilsbury Dancing Doughboy: Corporate Viral Marketing? Will It work? from Trogdor The Geek
Seth Godin noticed this dancing doughboy videowhich Pilsbury is apparently trying to market as viral marketing. Here's the problem. It needs to be cheesy and bizzare. This thing just looks like an unfinished commercial. What was great about the [Read More]

» Can Viral Kill You? from Servant of Chaos
The problem with bloggers ranting about BAD viral projects is that it helps promote bad creative work. So while I will not be sharing the link to the Dancing Doughboy, I will share with you the link through to Seth [Read More]

» Chevy Careens Out Of Control (Or Do They?): A Roundup Of The Tahoe / Apprentice Ad Flap from The Social Customer Manifesto
The writing has been fast-and-furious over the weekend, with opinions flying on whether Chevy royally screwed the pooch with their current ad campaign for the Chevy Tahoe, a tie-in (somehow) with the TV show The Apprentice. To summarize: Chevy has [Read More]

» Dancing Doughboy from Polkadotholes
Now, many people are complaining about how bad the new dancing doughboy is from Pillsbury. Of course it's stupid, but what else do you expect from the Pillsbury Doughboy? He's made of dough and has an annoyingly cute face. He's [Read More]

» Multimedia Marketing Meltdown from The Messaging Times
DIGITAL VIDEO AND AUDIO have been around for a while. I regularly sent .wav audio files in my e-mails to friends with short voice greetings ten years ago. What has changed is that more people are consuming multimedia content because of high-speed acces... [Read More]

» Multimedia Marketing Meltdown: Part Dough from The Messaging Times
AS I MENTIONED IN MY PREVIOUS POST, there are certainly good marketing applications of multimedia. Seth Godin points us to one of them. Pillsbury uses multimedia wisely in this instance, creating a viral-worthy brand message not because its racy... [Read More]

» Seth Godin is Right about the Dancing Dough Boy! from Ad-Ink Promotional Products Blog
Like Seth Godin, I want my dough boy to dance with his Betty Crocker Hootchie Mama. Maybe make a wee bit of sound... do something other than what he's doing. [Read More]

» MP3 Downloads, Find your favorite mp3 from Mp3 Search
Enter Artist or Song or Album name to search:. Download MP3 Music for $0.10 per song. MP3 Archive:. # - A - B - C - D - E - F - G - H - I - J - K - L - M ... [Read More]

« Go Placeholders!! Defense, defense | Main | The truth about domain names »