Don't Miss a Thing
Free Updates by Email

Enter your email address

preview

powered by FeedBlitz

RSS Feeds



By Twitter: @thisissethsblog

Search

Google
WWW SETH'S BLOG

SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Easter egg | Blog Home | Very straightforward thinking about landing pages »

Razors and blades

If you buy an inkjet printer, odds are the manufacturer lost money on your purchase. HP sells the deskjets for as cheap as they can... because they know they'll make a killing on the cartridges.

So, if you were HP, it would seem like the best thing to do is to be sure that people are using your printers, and keep using them for as long as possible.

Not so. I just called HP for help with a driver for my 18 month old printer. They won't help me on the phone... it's out of warranty.

Of course, if I buy a new one, the driver will still need help, and they will have lost money on my purchase of the machine that replaces the perfectly good machine on my desk.

Lesson 1: careful with those policies.
Lesson 2: razors should last a long time and be extremely well supported if you hope to sell more blades.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345cdecb69e2

Listed below are links to weblogs that reference Razors and blades:

» Borotvák és pengék from Mindworks-Networking | IT Keresőoptimalizálás Webdesign Oktatás
Seth Godin egy érdekes gondolatot vetett fel nemrég Razors and Blades (Borotvák és pengék) címmel. A legtöbb nyomtatógyártó áron alul (magyarul ráfizetéssel) értékesíti a tintasugaras nyomtatóit. Nem kell őket sajnálni, a tintapatron [Read More]

» Why Pricing Has to Align with the Rest of the Com from Dollars and Sense: The Pricing Blog
Like razors, printers are a money-losing business. The profit comes from the blades and the cartridges that people keep coming back to buy. The funny part about this relationship is that neither party wants to buy/sell printers unnecessarily. The... [Read More]

« Easter egg | Blog Home | Very straightforward thinking about landing pages »