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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Vocabulary: "Landing page" | Main | Archetypes »

That's the end of that...

Mary_tyler_moore Every single time I look at the price of a box of food and then throw the item in the shopping cart at the supermarket, I shake my head the way Mary Richards did in the opening credits of the Mary Tyler Moore show. I can't help it.

And lately, every time I hear Aretha Franklin's R-E-S-P-E-C-T, I shake my head the way Kelly does in her googleidol video.

These are touchstone moments. The way you can say "cheezbugah cheezbugah" to any 45 year old and know that they'll get the joke.

Over. Gone. Finished.

Blogs and the web are killing magazines on a daily basis. The shakeout is happening before our eyes.

It will be a small-time event compared to what's about to happen to both TV and our culture.

Everyone will have a network. Not just a show, but, if you want it, an entire network of shows. Lots of channels, with not so many viewers per channel. A network for each religious group, and variants for each sect. Every church, community group, local theatre and art gallery gets a network. Every classroom and every division of every company.

YES, human beings have a need to do what others are doing. We have a desire for mass and for fashion. And for those lucky enough to be anointed, there will be power and leverage and profits. But the idea that Mary Richard's little shake of the head would be known and automatically mimicked by millions in the future is crazy.

It was fun while it lasted.

What's going to be on your network?

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» How Will You Sell With Your Own Network? from LandingTheDeal
It's coming. In fact, in many respects, its already here. If you're a sales professional, ask yourself this: How would you change your sales approach if you were able to have your own broadcast network? If you were able... [Read More]

» Walk on, walk on, unless youre in the US from Scrum Half Jnr - by Chris Knott
Well Ive found where I can watch Liverpool beat Chelsea on Saturday. This has to be the game of the English soccer (football, whatever) season: Liverpool vs. Chelsea in the FA Cup Semi Final. Unfortunately, due to some quirk of licensing (I assume... [Read More]

» =?utf-8?B?T24gU3F1ZWV0LCBSU1MgYW5kIENvb2wgU3R1ZmY=?= from The.RSS.Reporter
More Choices, Smaller Audiences

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« Vocabulary: "Landing page" | Main | Archetypes »