Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Don't take this advice | Main | Re invent an industry »

The lawyer in the marketing department

Actually, all your lawyers are in your marketing department.

Most lawyers view their job as a defensive one. They use phrases like, "keeping you out of trouble."

Unfortunately, when they interact with the public or with a partner or even a landlord, they are marketing your organization, whether they want to or not.

Consider the case of a drugstore chain that accidentally sent out a second rebate check (for $4) to hundreds or thousands of customers. The lawyer drafted a note telling customers (remember, these are the valuable ones, the ones that take action) to discard the second check. Included this line:

We are informing you of this error so you do not incur returned check fees
from your bank, since the check is not valid. Please destroy the duplicate
check.

So, in other words, if you cash the second check by mistake, you're going to have to pay your bank a $25 bounced check fee on a $4 check because of an error the drugstore made.

One of my favorite lawyers has come to understand that she can do better for her company, negotiate better deals and build better, more profitable customers by acting like a marketer first, a lawyer second.

Scratch that.

Acting like a marketer first is being a good lawyer.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345ceca069e2

Listed below are links to weblogs that reference The lawyer in the marketing department:

» Everyone In Your Company Is a Salesperson from LandingTheDeal
Yes, even company lawyers. Seth Godin points this out in his post today. So true. I was on a business trip this weekend. The flight attendant on my trip to Nashville had the chance to sell me on her airline... [Read More]

» Rebuilding a community of practice from Anecdote
Last month actKM faced a disaster. On the 15th January YahooGroups deleted the actKM group. It's a long story and not really the point of this post but it amounted to a member complaining to Yahoo that another member infringed... [Read More]

» Eat it! from Heather's "Marketing at Microsoft" Blog
What do you do when your company accidental sends out hundreds of thousands of $4 checks to it's customers?... [Read More]

» The World's Dumbest P.R. Department from Management Thoughts
Almost every week you see some story of a company doing something where you are left thinking - how on earth could they be so stupid. I'm not talking New Coke where they tried something, it didn't fly, and they [Read More]

» Good Marketer=Good Lawyer? from lawfirmblogging.com
Seth Godin has a great post (of course) that is must-read material. Required reading. I dont want to intro it too much, Ill just say that its worth checking out. ... [Read More]

» Your lawyer is an extension of your marketing department from Jacobson Attorneys
One of my favorite lawyers has come to understand that she can do better for her company, negotiate better deals and build better, more profitable customers by acting like a marketer first, a lawyer second....  Make sure your lawyer represents some... [Read More]

» All of You are Marketers from things of sorts
Seth Godin pointed out last April that lawyers are part of your marketing department. Today, over at ClickZ, Jeanniey Mullen explains an email blunder of hers and talks about the power your email marketing people have over your brand. So let me kick op... [Read More]

« Don't take this advice | Main | Re invent an industry »