The next battlefield
So, online video is now free. With YouTube or Googlevideo, it costs you nothing to spread your idea... IF the idea spreads.
People aren't going to be in a great hurry to share "Ring around the collar commercials." But it's pretty clear that politics and religion are the next big thing. Like this one about the banana, or The Human Eye is NOT Irreducibly Complex!.
I think we're moments away from a deluge of advocacy shorts.