Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Nintendo forgot to read my post | Main | The next battlefield »

Thinking about Mother's Day

Mother's Day is not a real holiday, in that it was invented one day out of whole cloth. (side note: it's a day for pacifists--originally a political holiday invented by someone who today would be considered almost unpatriotic by some).

But the current story is close to perfect. It matches the worldview of moms (who rightfully believe that they deserve a little credit) and of families (who feel at least a little guilty.) It was a story that was easy to share, easy to spread and completely viral in nature.

Hallmark, restaurants and others have managed to tell this story over and over again, building a multi-billion industry around a simple idea.

This is an important lesson because it shows how the right story, a story that fits an archetype, can run and grow so fast. The Mother's Day story was a story most of our grandparents already "knew" and "believed" even though they hadn't heard it before.

My mom, who I miss every single day, didn't like Mother's Day at all. She was in the minority, but she felt manipulated by the commercial system and the expectations of everyone who benefitted from the holiday. I bet, though, that she would have liked these mugs:  davistudio: Modern Table Art.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345d1a5969e2

Listed below are links to weblogs that reference Thinking about Mother's Day:

» El origen del día de la madre from El Blog Salmón
El día de la madre no fue un invento de El Corte Inglés ni de ningunos grandes almacenes, sino un manifiesto pacifista dirigido por mujeres que surgió a finales del siglo XIX en EE.UU. Pero pocos años después, un comerciante de ropa llamado John Wanama... [Read More]

» Looking for Sales Leads? Invent a Holiday from TopLeadGenerators
Don't laugh. Lots of businesses and market segments do it. Seth Godin writes about the real origins of Mother's Day, and how folks like Hallmark, flower shops, the restaurant industry, and the like have turned it into a day that... [Read More]

« Nintendo forgot to read my post | Main | The next battlefield »