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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The Personal MBA | Main | Purple Cows in Seoul »

Trial and error

Most learning, especially most organizational learning, occurs through trial and error.

Error occurs whether you want it to or not. Error is difficult to avoid. It's not clear that research or preparation have an enormous impact on error, especially marketing error. Error is clearly not in short supply.

Trial, on the other hand, is quite scarce, especially in some organizations. People mistakenly believe that one way to successfully avoid error is to avoid trial.

We need more trial.

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Listed below are links to weblogs that reference Trial and error:

» Trial from Understanding - the blog of SpinningSilk.org
In Seth Godins Blog he mentioned that most learning happens through trial and error and that error occurs wheather you like it or not. Are you going through more trail or do you try to take the easy way in life? ... [Read More]

» Seth Godin's Trial and error from WebMetricsGuru
Most learning is Trial and Error. I just took over reporting for a client that has a highly trafficked home page. Rather than study what everyone did, before me, I simply started from scratch, trying out things. Later, I'll look... [Read More]

» Willing to Try...and Even Fail from Strategy Central
How ready are you to try a new idea? Have you reached a point in your whiteboard exercise where you knew the only reasonable next step was the unknown, uncertain, or unsure...but a step that held promise? And to stay [Read More]

» Get trials from The Bell Curve Scar
In this post, Seth Godin does it again – he states something so simple and so true it makes me say, “Why didnt I think of that?” His message: trial has become the neglected half of the trial-and-error duo in most organizations. In othe... [Read More]

» More Experimentation from Chief Innovation Officer
Following my comments on the need for experimentation in my earlier post on Sutton Pfeffers Hard Facts, Seth Godin delivers a similar message on the importance of trial and error (in typically now you come to mention ... [Read More]

» More Trial from Genuine Incorporated
For all my rambling on experimental innovation, Seth Godin sums it up to a tee: Most learning, especially most organizational learning, occurs through trial and error. Error occurs whether you want it to or not. Error is difficult to avoid. Its ... [Read More]

» I want to be inspired from Life is Work
Just thinking out loud... I want to be inspired by my work. Is that too much to ask for? If it were just about the paycheck, I'd work the minimum number of hours required to draw a salary, then take [Read More]

» Startseite - Musicload from MP3 Download
Die Musikdownloadplattform von T-Online mit Songs aus allen Genres. Titel sind im geschtzten Windows... [Read More]

« The Personal MBA | Main | Purple Cows in Seoul »