Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Another blog for your list | Main | Marketing in the car business »

"We wish Google didn't exist"

That was the phrase that got my attention.

I was talking to an exec at a 1999 new media company... one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up straight.

"Google doesn't help us at all. It would be great if they went away."

It's so easy to count on search, depend on search and assume for search that most people don't realize how the dynamic has changed. If you've got a portal or a big store of content, Google is, probably, not built into your DNA.

If there's no search engine and you need a recipe or a pot, you visit cooking.com and they find you the best match on their site. And it goes beyond web companies. If there's no search engine and you need to buy coffee, you go to Starbucks.com, right? Leaders in every field had no reason to invent for search... it's not good for them.

In fact, most market leaders still have web sites, not web pages. A website is a place, a sticky collection/connection of web pages with a search field. A website is a place you want people to "check back often and see what's new" and where people are either in or out.

I've gotten a bunch of invitations to feature my RSS feed on other people's sites lately. At first, it feels a little weird... my content on your site. But then, once I get past issues re endorsement etc., it makes perfect sense. Because search and RSS have exploded the web. (Tip to David Weinberger, twice in one day).

It's no longer an organic web filled with organisms or even a molecular one. It's atomic. Each page on its own, each RSS drip its own entity.

The punchline is that you can wish all you want, it's not going to make search go away.

Wishing is not much of a business strategy, and the realists among us will probably focus on three things:

  1. turn your website inside out as fast as you can. That means RSS everywhere--in and out. And it means encouraging your readers to flip the funnel.
  2. continue integrating your pages into your site, but prepared to do a better job of integrating your pages into the web.
  3. remember that every single page is now a landing page. "First time here?" is going to be answered  yes more often than not in an atomic world.

What hasn't changed is an imperative to get active, explicit permission from one-time visitors to have an ongoing dialogue. A dialogue that is anticipated, personal and relevant, and that leads to turning those strangers into friends... so that one day, they become customers.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83427589453ef

Listed below are links to weblogs that reference "We wish Google didn't exist":

» RSS - Marketers Take Note from blog.websolvers
I just read an interesting post from Seth Godin about Google and someone wishing that it didn't exist. Not sure I really understood his point (still on today's first cup of coffee). But something further in his post made me... [Read More]

» Your Home Page Doesnt Matter As Much Now from Weblogs Work
Seth is catching on to the powers of microchunking in this post today: Wishing is not much of a business strategy, and the realists among us will probably focus on three things:turn your website inside out as fast as you can. That means RSS everywhere... [Read More]

» “I Wish Google Would Just Go Away!” from InsureMe Affiliate Blog
Have you ever thought that to yourself? Have you ever wished that you lived in a world where Google wasn’t around? And for that matter, search engines weren’t around? As an affiliate marketer your answer to these questions may very... [Read More]

» Sticky websites from Expertise Marketplace - Professional Service Firm Marketing Blog
I'm still on a roll about Marketing and the Internet. And it appears that more people agree with me that Google is dramatically changing the rules of the Marketing game. Take a look at Seth Godin's new post calling for [Read More]

» So you're building a site...? from tangelo ideas - erniesblog
It's just a little weird that whenever I seem to be searching for just the right ammo to convince a client or colleague of something, Seth writes about it on the very day I need it. His post today about [Read More]

» i wish from 人気Blogランキング[今週5位]
The punchline is that you can wish all you want, its not going to make searchgo away. Wishing is not much of a business strategy, and the realists among uswill probably focus on three things:. turn your website inside out as fast as ... [Read More]

» Seth says the Site is Dead, then it is dead! from The Site is Dead
Seth Godin: "It's no longer an organic web filled with organisms or even a molecular one. It's atomic." The Site is Dead. Yes, the pieces are smaller, blog postings, products, events, tags. But that means there is even more need [Read More]

» Every Page is Sacred from Servant of Chaos
This is one for the Monty Python fans ... well not really, but when you think about it, the web really does force us to think in Pythonesque terms. The leaps of logic and associations of words that we loved [Read More]

» Poor big companies don’t like to play in the Search Sandbox? from Sparks Thought
Seth Godin recently wrote a post on how large companies hate that people use search on the net to find what theyre looking for I say, boo fing hoo What are they whining about? I understand that they may have liked the... [Read More]

» Build Web Pages Not Web Sites from Paul Short's Internet Marketing Blog
We ignore this all too often. We build Sites rather than Pages. Now, when some poor soul stumbles into our site from a search engine listing they land on a web page. Cool. But what does that page do for this person? First of all, is the searcher fin... [Read More]

» The Nancy Boy\'s of strategy from Gary Reid
Just been reading an article over on Seth\'s blog - entitled \'we wish google didn\'t exist\' Seth re-tells a story about an exec of a new media company [Read More]

» À quoi bon se battre pour des visiteurs sur notre site? from Martin Pilote
Au cours de diverses présentations faites au début du mois d'avril, j'amenais le constat qu'il n'était plus "absolument" nécessaire de se "battre" pour amener des internautes sur son site. Pourquoi? Parce qu'il est plus important, à mon avis, de se...... [Read More]

» An alternate view on search engine optimisation from Marketingvista
Seth's Blog: "We wish Google didn't exist"... [Read More]

» How to create customers from Smart Marketing
I was reading Seth Godin's blog a while back when I came across something he said that made me stop. He was writing about marketing (duh!) but, specifically about having conversations with people on the way to them becoming (we hope) customers. Here's ... [Read More]

» trackbacks from Testing
http://sethgodin.typepad.com/seths_blog/2006/04/we_wish_google_.html ... [Read More]

» goodlink from Testing
http://sethgodin.typepad.com/seths_blog/2006/04/we_wish_google_.html ... [Read More]

« Another blog for your list | Main | Marketing in the car business »