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SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Closed, for your convenience | Main | Winning by telling the truth »

Average

Okay, it's true. In every category, in every profession, half the people are below average.

This matters to marketers.

It matters because if you expect your customers to be smarter than average, you've just lost half the potential market. It matters because if succeeding in a project requires exceptional effort, you better realize that not just any team member is going to make it work--actually less than half of the pool might.

Same with the consultants, designers and yes, lawyers that you hire.

Mass marketing works best when it assumes that everybody in the entire chain is just plain average. Or even a little bit less. Sorry to lower your expectations.

Niche marketing, on the other hand, can thrive if it starts with the assumption that average products by average people for average people is just not your thing. Remember, though, that your sales expectations have to be in line with your niche mantra. Be picky. Make great stuff. Work with amazing people. Just don't expect everyone to love what you do.

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Listed below are links to weblogs that reference Average:

» Mass vs. Niche Marketing from Nina Burokas
Inspiration and perspective c/o Seth Godin (with some liberties):Mass marketing works best when it assumes that everybody in the entire chain is just plain average. Or even a little bit less. Niche marketing, on the other hand, can thrive if [Read More]

» Niche Network Marketing from Work At Home Dad
After finding a remarkable product, find amazing peole to help you market it. Flash: the amazing people may not be your neighbor or Aunt Louise. Seth Godin:Niche marketing, on the other hand, can thrive if it starts with the assumption [Read More]

» Marketers rely on you being below average from Grouchy Blogger
Mass marketing is really marketing for the lower common denominator, people who are, for the most part, below average and who are unremarkable....  It probably helps tremendously if you are clear in your own mind which market you are pitching your ... [Read More]

» Most People Are Below Average from How to Start a Software Company Without Really Trying
The almighty Seth Godin says: " In every category, in every profession, half the people are below average. ". Bzzt! Wrong! Na-ah. Half the people in any industry are below the median . As in, half the people are below the half-way point (which is wha [Read More]

» Less than average - so difficult to understand from Dmitry Linkov
Seth wrote a good post abouy average: Mass marketing works best when it assumes that everybody in the entire chain is just plain average. Or even a little bit less.  And the thing is - its sometimes so difficult to understand this average peopl... [Read More]

» Friday Links from InsureMe Agent Blog
Case of the Mondays? Try Case of the Fridays. The rainy, cold Fridays. Not much happening here in the office...come to think of it, I haven't heard a phone ring since before lunch. Yes, it's a dull day and unfortunately... [Read More]

» Friday Links from InsureMe Agent Blog
Case of the Mondays? Try Case of the Fridays. The rainy, cold Fridays. Not much happening here in the office...come to think of it, I haven't heard a phone ring since before lunch. Yes, it's a dull day and unfortunately... [Read More]

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» Is software development ability distributed along a Bell curve? from Slingshot AF development blog
Richard Bodger in a thought provoking article, entitled Most people are below average , pulls up Seth Goldin on his stats when he claimed that "In every category, in every profession, half the people are below average." Richard rebuts that claim [Read More]

» Lord Saatchi:"Ruthless Clarity in Branding" from eucap
For decades, Lord Saatchi has been the icon of the advertising in the UK. The company, Saatchi & Saatchi, he co-founded with his brother is notorious for managing the conservative government comeback in the 80s and 90s. Baron Maurice... [Read More]

» Branding in the New Digital Age - Saatchi & Saatchi Style from Enclick Blog
For decades, Lord Saatchi has been an icon of the advertising and marketing industry in the UK. The company he co-founded with his brother, Saatchi & Saatchi, is notorious for managing the conservative government comeback in the 80s and 90s. Baron Mau... [Read More]

» Branding in the New Digital Age - Saatchi & Saatchi Style from Enclick Blog
For decades, Lord Saatchi has been an icon of the advertising and marketing industry in the UK. The company he co-founded with his brother, Saatchi & Saatchi, is notorious for managing the conservative government comeback in the 80s and 90s. Baron Mau... [Read More]

« Closed, for your convenience | Main | Winning by telling the truth »