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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




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« High leverage five minute task for today | Main | How (some) people think about money »

Barry Bonds

Just got a phone call from someone in the UK. He was in Buffalo, NY, excited to share the news about a meeting he just left. This was the beginning of his breakthrough, he said. 400 stores around the country would be carrying his new product (up from zero). It was (about to be) a home run.

Except it hadn't happened yet. He hadn't gotten final approval from some executive that he hadn't actually met yet.

The home runs you almost hit don't count.
The home runs you almost hit don't add up, they don't accrue. As marketers, most of what we see are the home runs, the appearances on Oprah or the Facebooks of the world. The giant home runs that change everything.

Except that marketing success stories almost never happen that way. They happen on the back of singles, one after another. That's how Wal-mart became Wal-mart and Boingboing became Boingboing.

Singles are less thrilling and require way too much work, but they build on each other. Over time, if you grow by 10 or 15% every week or month, you grow, reliably. And that steady growth transforms into every faster growth.

Any marketing plan that is nothing but a series of attempted home runs has a problem. The problem is that the odds don't get better as you go along.

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Listed below are links to weblogs that reference Barry Bonds:

» What is a homerun?! from Cardboard. Damnit!
Latest post by Godin leaves me a little confused. From what he describes in the first paragraph, it sounds like this is indeed a major breakthrough his business should celebrate. Just got a phone call from someone in the UK. [Read More]

» Chickens, and when not to count them from The Making of Signal 7
How Seth's post applies to me in my business....plus a cartoon chicken. [Read More]

» One step at a time, or why big steps are dangerous from Who Knows?
Big steps lead to big falls. Small steps are safer and slower but more likely to get you to wherever it is that youre going. Any marketing plan that is nothing but a series of attempted home runs has a problem. The problem is that the odds don&#... [Read More]

» The Sales I Almost Made from LandingTheDeal
They total hundreds of thousands - if not millions - of dollars. And by God, they were glorious. I had the receptionist in the palm of my hand...I wowed the assistant to the assistant to the Vice President of... [Read More]

» Marketing Plans full of Home Runs from Buzzoodle Buzz Marketing
We are always talking about creating buzz through many little Buzz Incidents. People are in love with the jackpot buzz, but that is not the realistic approach. (It will happen as part of a steady buzz effort, but not as the sole goal of the effort) [Read More]

» Slow and Steady Wins the Race from Marketing and Management Update
OK, so youre not exactly involved in a race. Youre just trying to make your company successful. Using a baseball analogy, Seth Godin talks about the difference between home runs and base hits: Except that marketing success stories almost ... [Read More]

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« High leverage five minute task for today | Main | How (some) people think about money »