Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG


altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« yolks are to eggs as mice are to... | Main | What to write »

But I like the sticky floors

Mcds Alex Krupp asks about the McDonald's redesign.

Sure looks like Starbucks. Will it work?

The other day, I walked into a Dunkin Donuts to buy a friend a muffin. There, in the center of the store, were six or eight seniors, clearly having been there for at least an hour. They were sitting in those classic DD plastic chairs, the kind that don't move, and they were really enjoying themselves.

They had plenty of options, options that were virtually the same price or possibly even cheaper, but they like it there. Because that's how it's always been.

The challenge McDonald's faces is not to be like Starbucks. Why? Because Starbucks is already like Starbucks. The challenge is to to tell a story to the existing McDonald's fan, a story that combines fresh and comfortable with the stuff they've always liked and trusted (the place is cheap, and it feels cheap, which makes it easier to bring the baseball team...)

The question, and I don't know the answer, is how does a regular feel when she steps into the new store? Better? Worse? Good enough to bring a friend next time?

Good for them for trying something. Now, if they test and measure, we'll see...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345d2ebc69e2

Listed below are links to weblogs that reference But I like the sticky floors:

» But I like the sticky floors from WebMetricsGuru
So McDonald's should not be like Starbucks but more like McDonald's? They might get me to go in more often but they might also alienate many who are used to McDonald's the way it is. Good point - people are... [Read More]

» MacDonalds se pasa al modelo Starbucks from Grancomo
Leo a Seth Godin, But I like the sticky floors sobre la evolución de la brand experience que se prepara en MacDonalds. Conociendote, ¿te imaginas a ti mismo tirado en un sofá de MacDonalds en actitud Starbu... [Read More]

» McDonalds Getting a Facelift from Marketing.fm
please hold the cheese this time. After what seems like an eternity of being stuck in a 70s design, McDonalds is finally getting a makeover. It looks as though the less is more and sleek design will be the new focus of int... [Read More]

» Baseball Team Time from Baseball Team Time
He is the son of The scorecards that I filled out for my son\'s team , on the 2007 bas [Read More]

« yolks are to eggs as mice are to... | Main | What to write »