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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Stories and my back | Main | The freeloader problem »

Do apostrophe's matter?

Apostrophe You bet they do.

You might not care a bit about an apostrophe that modify's the word incorrectly, but lot's of people care. They care because it is an instantaneous method for determining whether the person writing is facile with the language and/or cares about doing things correctly.

Now that first impressions are as quick as a few letters in a blog post title (sic!) or a sign in a window, every character matters.

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Listed below are links to weblogs that reference Do apostrophe's matter?:

» I'll Repeat: Get The apostrophes right! from Cardboard. Damnit!
Not just with its it's--another common goof up that irks me is saying In the late 80's. I've seen some of big companies make this mistake and regularly read papers supposedly written by PhDs that don't understand the difference. Helps [Read More]

» Do apostrophe's matter? from WebMetricsGuru
Apostrophe's matter in printed material and they're read differently on the web; I think the tone of text can be affected by all sorts of subtle things - and things no so subtle, like bolding, italics and underlines. Seth Godin... [Read More]

» Details matter. from larry borsato
Who would have thought that [Read More]

» Possessive versus plural from POINTs of Interest
[Read More]

» Do apostrophe\'s matter? [sic] from Dummocrats.com
Do apostrophe\'s matter? [sic] [Read More]

» Grammar Can Lose the Sale from LandingTheDeal
It's so strange that Seth Godin blogs about an incorrect use of an apostrophe in a recent post. It bugged him, and it bugs me also. If I see an incorrect use of the English language in a resume... [Read More]

» Apostrophaclypse from The Integrative Stream
Seths Blog: Do apostrophes matter? You bet. ... [Read More]

» Do apostrophe's matter? from Simon Roberts
[Read More]

» Apostrophes are important? from Teaching English in Korea - ESL blog
I don't teach most of my students possessives. This is a natural order issue that advanced learners will begin to pick up naturally according to Krashen's Natural Order hypothesis. I don't asgree with a lot of things Krashen says, but... [Read More]

» Punctuation and the Marketer from Alternative and Internet Marketing - hosted by Ariel
I dont know how it happened but somehow, back in my formative years, I became hyper-aware of punctuation and sentence structure. I still break the rules - dont get me wrong - but I also wince when I see a misplaced apostrophe or a senten... [Read More]

» Possessive versus plural from POINTs of Interest
[Read More]

» Pet Peeve: Misuse of Apostophes from stark raving calm
At last someone cares. Seth Godin notes that the humble apostrophe is more significant than its size indicates. Its an easy way for youre readers to know that your too uneducated or too careless to get you... [Read More]

« Stories and my back | Main | The freeloader problem »