Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The Dalai Lama, marketer | Main | But is it CB Radio? »

Flexibility

The one thing that's certain about your marketing plan, your products, hey, even your life is that it won't turn out the way you planned.

Given this proven truth, doesn't it make sense to spend most of your time building flexibility into whatever you're building?

It's a lot easier to change your mind in advance... doing it when you have to is painful--especially if you have to persuade a team. The most flexible plans have the need (and ability) to change built right in.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83427e2aa53ef

Listed below are links to weblogs that reference Flexibility:

» Flexibility from Succeeding Steps LLC
Seth Godin talks on Flexibility The one thing thats certain about your marketing plan, your products, hey, even your life is that it wont turn out the way you planned. Given this proven truth, doesnt it make sense to spend most o... [Read More]

» Two Sides of "Flexibility" from Cardboard. Damnit!
Godin posts about the importance of being flexible prepared for failure with a strategy. It's not an opposing side in any way but there is also the thing dont-be-flexible. Too much flexibility can give you reasons to slack off on [Read More]

» Seth Godin Is Dead Wrong On This One from EntrepreneurEvolution
Seth Godin errs on his recent post called Flexibility when he states that, The one thing that's certain about your marketing plan, your products, hey, even your life is that it won't turn out the way you planned. I've met... [Read More]

» Seth Godin Is Dead Wrong On This One from EntrepreneurEvolution
Seth Godin errs on his recent post called Flexibility when he states that, The one thing that's certain about your marketing plan, your products, hey, even your life is that it won't turn out the way you planned. I've met... [Read More]

» Flexibility and Your Sales Career from LandingTheDeal
Seth Godin speaks of flexibility in whatever you build. His basic point is that its better to build in (and plan for) change into whatever you are planning. Your business, your project...and your sales career. Here's the thing about... [Read More]

» Stick a Problem in My Day ...But Don't Bore Me...(3) from BrainBasedBusiness
Seth Godin cheers for flexibity when it comes to marketing and that makes sense if you think about it...Since there is no one formula to the winning solutions that move a firm forward… why not motivate workers to use their... [Read More]

» Stick a Problem in My Day ...But Don't Bore Me...(3) from BrainBasedBusiness
Seth Godin cheers for more flexibity when it comes to marketing andSeth'srally makes sensewhen you think about it...Since there is no one formula to the winning solutions that move a firm forward… why not motivate workers... [Read More]

» Flexibility and Scenario Planning from Lee Iwan, Bits and Pieces of Accumulated Experience
Seth Godin has identified flexibility as an important element in your marketing, business and personal plans because: The one thing thats certain about your marketing plan, your products, hey, even your life is that it wont turn out the... [Read More]

« The Dalai Lama, marketer | Main | But is it CB Radio? »