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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Free books (and the box too) | Main | Your new computer room »

Habits, making and breaking

Habits are essential to marketing and to profits.

Starbucks in the morning is a habit. So is having your law firm do a trademark search every time you invent a new name. Buying bottled water is a habit, but it didn't used to be.

Making a habit is a lot easier than breaking one (ask a smoker) and habits often come in surprising ways (ask Jerry, who now has a manicure habit).

If you want to grow, you're either going to have to get more people to adopt your habit, (which might require breaking a different habit) or somehow increase habitual behavior among your happy customers.

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Listed below are links to weblogs that reference Habits, making and breaking:

» How to build or break a habit from Working as Expected
Seth Godin recently mentioned making and breaking habits. As humans, habits are what keep us alive. Almost every behaviour you do is either a habit, or built on habits. From walking and talking to putting on your socks and combing your hair. While it i... [Read More]

» The Networking Habit from MultiLeveler
I plan on giving you the 5 fatal flaws of Network Marketing companies and the two things you need to get good at in order to build a significant income in Network Marketing. However, you don't get it all today.First,... [Read More]

» Habits make or break your business from Bill Baren Blog
When I ran a music distribution company, it became clear to me that creating a habit for all my clients of buying from us on a weekly basis was vital to my company’s success. Making or receiving calls to and from my best sales people became routine a... [Read More]

» Habits from Your message and other things you say
Seth Godin blogs today about habits. Id probably add another categorythat of the routine. Starbucks in the morning is a routine (OK, for some of you, its a habit). Brushing your teeth is (I hope) a habit. Y... [Read More]

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