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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Overnight success? | Main | Please come June 15 »

In search of better

Every day, in almost every office of almost every organization, people are going to get together to make something better.

Making things better is a natural impulse, especially if you want to grow.

Unfortunately, better is not always the right strategy. Better is not always superior to different.

When you make something that works a little better, you're playing the same game, just keeping up with the status quo. When you make something different, on the other hand, you're trying to change the game.

The next time your engineers or customer service people want to initiate a project to make something better, challenge them to make something different instead.

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Listed below are links to weblogs that reference In search of better:

» Not Just Better from Strategy Central
If you're in the business (like we are) or reaching a difficult market niche, you might be scratching your head (like we sometimes do) trying to figure out how to improve what you're doing in order to more exactly capture [Read More]

» Not Just Better from Strategy Central
If you're in the business (like we are) of reaching a difficult market niche, you might be scratching your head (like we sometimes do) trying to figure out how to improve what you're doing in order to more exactly capture [Read More]

» Different vs Better from Perceptric Forum
Now here is a truly insightful thought from Seth Godin.... "When you make something that works a little bette... [Read More]

» Different is Better than Better from Blaze
Seth has it right when he says: When you make something that works a little better, youre playing the same game, just keeping up with the status quo. When you make something different, on the other hand, youre trying to change the game. Inste... [Read More]

» Toyota: Better or Different? from Lean Blog
Seth Godin asks if we should try to make processes better or "different." It makes me think back to this morning's WSJ article comparing the upcoming Toyota San Antonio plant with the existing (and old) GM Arlington plant. Sure it's unfair, in a way... [Read More]

» Meat Eaters in a Vegetarian Cafe from GameProducer.net
It’s okay to be different, innovation is what indie games should be all about. [Read More]

» Better is boring from Sparkplug 9 >> bizhack
Better is boring. Better sucks. Better is evolutionary, incremental. Better is moving the sticks a few more yards down the football field. Different is in. Different is sexy. Different is new. Different is exciting. Different is brandable. Different is... [Read More]

» and after different comes.? Next! from iScatterlings
and after different comes.? Next! Seth says, When you make something that works a little better, youre playing the same game, just keeping up with the status quo. When you make something different, on the other hand, ... [Read More]

» Il contrario di \"migliore\"... from Maurizio Murciato
...è \"diverso!\"Traduco un recente articolo di Seth Godin:[Read More]

» sony ericsson mobile phone from sony ericsson mobile phone
sony ericsson mobile phone Future looks spotty. You will spill soup in late evening. [Read More]

» I still like ‘better’ from Talking Story with Say Leadership Coaching
I like different too. As you know, I say “reinvent” quite a bit, and you can consider that to be different. Seth Godin says, “Unfortunately, better is not always the right strategy. Better is not always superior to different. When [Read More]

» Meat Eaters in a Vegetarian Cafe from GameProducer.Net
Finland won the Eurovision 2006 song contest. Monster Rock band Lordis song Hard Rock Hallelujah got the greatest points in the history of the contest. Its okay to be different, innovation is what indie games should be all about. The ban... [Read More]

« Overnight success? | Main | Please come June 15 »