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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

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V Is For Vulnerable

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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Marketing pothole (#2 of 3): I'm too busy

I can count on one hand the number of marketers I know who get to do "Marketing" every day. (with a capital M).

Accountants do accounting all the time. Salespeople spent a lot of time selling. But marketers, it seems, have a long list of things they do (budgets, coupons, projections, photo shoots, bizdev meetings, meet and greets, etc.) that is technically marketing--cause I think everything an organization does is marketing--but is hardly in the sweet spot.

Think about the giant marketing successes of our time. From Disney to CAA to Boston Consulting Group... from Ronald Reagan to the Mormon Church to Habitat for Humanity... in every case, these organizations won big time because of a kernel of an idea, a marketing insight that they built upon.

There are more than 50,000 restaurants in New York City. Perhaps 200 of them are marketing success stories. Yet at the other 49,800 restaurants, the owners spend very little time working on their breakout idea, and tons of time doing stuff that feels a lot more important.

Once an organization is up and running, it's almost impossible to carve out the time to find the marketing vision that will make all the difference. Are you too busy working to make any money?

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Listed below are links to weblogs that reference Marketing pothole (#2 of 3): I'm too busy:

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Seth Godin wrote a good piece today about one of the main excuses people give for not marketing - that they don't have the time: Once an organization is up and running, it's almost impossible to carve out the time... [Read More]

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The Zone of Genius… what the…? Yes, this is our G-spot of personal fulfillment. When we are in that zone, we are lost in the ecstasy of the experience. Time flies… in fact, time ceases to exist. Seth Godin writes that he can count on one hand... [Read More]

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Here's YAIP (Yet Another Interesting Post) from Seth Godin: Marketing Pothole (#2 of 3): I'm too busyThere are more than 50,000 restaurants in New York City. Perhaps 200 of them are marketing success stories. Yet at the other 49,800 restaurants, [Read More]

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