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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Three big barriers | Main | $2000 a year »

On trade shows

Michael Cader wonders:

-- Why do you want your booth so crowded that I can't walk through it?
Why do you want people to walk through, grab something, and get the heck
out?

-- If I am standing in line waiting for an author/event, is anyone
talking to me or occupying my time with a useful message?

-- Does your booth say anything about where to find the person I'm
looking for? Your publicity people, store events people, sales people,
rights people, and executives all the look the same. They dress the
same, and they're mixed throughout the booth. How hard do I have to work
to meet someone I don't know?

-- Just as important, how hard do I have to work in your booth (and with
your takeaways) to discover something other than the obvious about your
list? Does your booth say anything besides, "We are a book publisher and
these are some of our big fall titles" or "proud publisher of these 37
imprints"?

-- Once again, just as important, does your booth say anything about why
you're at the show, and who you want to meet, and what you want to do
with them?

-- Do you have a Wal-mart "greeter" to welcome me to your booth and
transmit a message to me before I leave? Do have welcome or exit signs
in your aisles that tell me anything?

-- What's the message behind all the stuff you're giving away? And why
have giveaways become the dominant theme of everyone's booth? Are those
giveaways really helping your business, and do they mean anything next
to all the other giveaways that everyone else has? Are they attracting
the people you want to meet at the show? And are there any twists or
alternatives that might work better?

--      Can you introduce scarcity to the giveaway process to
make your items more valuable, or surprising, or memorable? What if did
business in the morning and gave things away in the afternoon. What if
you had espresso and donuts at the beginning of the day instead of wine
and cheese at the end. What if your booth looked different every day?

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Listed below are links to weblogs that reference On trade shows:

» What if You Had to Pay? from Servant of Chaos
Giveaways are great ... they can create buzz, generate a lot of excitement and even (sometimes) help you achieve your business goals. But when it comes to trade shows and festivals, you need a much wider strategy to make your [Read More]

» 7 Steps in Making Money at Trade Shows from Jack Yoest
Bush at a previous NRB ConventionIn Your Business Blogger's ongoing attempt to keep The Little Woman out of Nordstroms, I dispatched her to Dallas. For a trade show. Charmaine's exhibiting at the National Religious Broadcasters Convention. With 6,000 ... [Read More]

» Trade Show Sales Junk from LandingTheDeal
Did I say junk? I meant crap. I'm talking about Seth Godin's second to last point in his post, courtesy of Michael Cader, on trade shows. There are some good question posed by Cader, but it was the point... [Read More]

» Speaking of Trade Shows... from LandingTheDeal
Forgive me for the little rant a moment ago in talking about Seth and Michael's observations about trade shows. But indulge me for a moment while I add a little bit of advice to the conversation when it comes to... [Read More]

» Working towards DM Days from Alternative and Internet Marketing - hosted by Ariel
The lot of us like to think that were unconventional. Sure, we go all gooey over the latest hot geek toy, but we really dont want to be yet another booth having a drawing for an iPod. ... [Read More]

» Trade Show from Trade Show
Please visit our site today to order display booths for trade show exhibits. Buying show.Rollable trade show graph... [Read More]

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