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All Marketers Tell Stories

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The Big Red Fez

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We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

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« Do apostrophe's matter? | Main | Fiddleheads »

The freeloader problem

Freeloader I wonder if there is one.

Here's a guy at Starbucks who nicely consented to being photographed. You'll notice that he's eating a burger and fries and yes, a beverage, all from Mickey D's. (that coffee cup on his table is a vestige from the last customer).

Except he's not eating at McDonald's. He's eating at a very very busy Starbucks, a place where if the line is too long or there are no tables, people leave.

I asked him why he was eating at Starbucks, and he didn't hesitate, "It's way nicer here."

Are marketers  training an entire generation that there's never a limit? That free music and free wifi and free ebooks and free lobby space isn't just an inducement to pay attention, but is, in fact, a right?

I'm still betting that the busy people you want to reach will be appropriately motivated by free. But it's a scary picture.

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Listed below are links to weblogs that reference The freeloader problem:

» The freeloader problem from WebMetricsGuru
Seth Godin asks if there's anything wrong with buying your food at McDonald's but eating it at StarBucks (because the line at Starbucks would be too long). But it takes longer to go out to the twin arches to get... [Read More]

» When To Limit "Free" from LandingTheDeal
I'm a huge believer in permission marketing as taught by Seth Godin, and in author Jeffrey Gitomer's strategy of giving away your expertise before expecting people to become customers. Both strategies have helped me build successful businesses. B... [Read More]

» Bookstore Customer Service from CustomersAreAlways
I frequent my local Barnes and Noble about two-three times a week to write and browse the latest news in business, fashion, and get some dose of other human energy. In all the times I've been there, I've only been... [Read More]

» Costs of Free-dom from Random Mumblings
Marketer Seth Godin wonders if one of the downsides of "free" as a business model is the "freeloader problem" wherein free "isn't just an inducement to pay attention, but is, in fact, a right."... [Read More]

» Business: The freeloader problem from Dummocrats.com
Business: The freeloader problem [Read More]

» If It's Free It's for Me from Selfish Giving
Marketing maven Seth Godin wrote an interesting post last week on Freeloaders. It was a short post so here it is:Here's a guy at Starbucks who nicely consented to being photographed. You'll notice that he's eating a burger and fries [Read More]

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