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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Shiny and deep | Main | Flipping the funnel down under »

A lesson learned at the mall

Retailers that spend on real estate, win.

The most expensive real estate in my county is a mall filled with stores. And those stores are jammed with shoppers. Almost none of them fold, none of them appear to be struggling. Almost all of them are expensive.

Two blocks away, independent stores, stores that cheaped-out on their real estate investment, those guys are struggling.

Well, you're not in retail, maybe, or you're virtual, so what difference does this make to you?

Question: what's your "real estate"?

For most of us, it's people.

Expensive people are just like expensive real estate. If you invest in them, you may just find they pay off. Some businesses work as hard as they can to pay people as little as they can (witness the fights over the minimum wage). What sort of growing business wants the minimum wage? If your business is people-based, as opposed to machine-based, why wouldn't you want people who command more than the minimum?

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Listed below are links to weblogs that reference A lesson learned at the mall:

» lessons learned at the mall from WebMetricsGuru
Depending on what your business is your most valuable asset will be either real estate or people. Seth Godin asks the questions what's of value to you as a business? He compares it to the value of good real estate... [Read More]

» B2B: Image is Everything Until They Buy from Marketing Tips
Marketing guru Seth Godin recently wrote that retailers that spend on real estate, win. For non-retail or virtual businesses, he suggests that the people you hire are your real estate. Seth is correct. Your people are part of your image&... [Read More]

» Uh, no theyre not. from The Messaging Times
SETH GODIN somehow figures that the people virtual companies employ are the equivalent of the real estate investments of offline retail units. Uh, no theyre not. Good real estate might be akin to good link placement for your online shopfront. Go... [Read More]

» Talent drives growth from The Bell Curve Scar
Thats the opinion of most CEOs at fast-growing technology companies, according to Deloitte Touche. An article in this mornings Wall Street Journal provides the key numbers from this years and last years Deloitte sur... [Read More]

» Real People from The TrueTalk Blog
Whenever I don't read Seth Godin's blog for a day or so, I regret it. Here's a post in which he nails a simple, important, point.Expensive people are just like expensive real estate. If you invest in them, you may [Read More]

» Home, House For Sale By Owner (FSBO) from buy, sell home FSBO, For Sale By Owner
A lesson learned at the mall [Read More]

« Shiny and deep | Main | Flipping the funnel down under »