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Being brave with names

Mark Ramsey is usually right. This time he's wrong, twice. "Podcasting" has a bad name.

Mark says "podcasting" is a bad name, and that something understandable, like "audiomag" would be better, because more people would know what it is.

I guess TV should have been called "pictureradio".

Not only is podcasting one of the great names of our generation, but it could have been even braver, not less brave. If you've going to invent a new product that is more than just an incremental improvement, then that new product requires a new slot in the mind, a new way of thinking. Giving it a name that permanently links it to old thinking doesn't help. "Sneakers" is better than "athletic shoe".

Sometimes, you're able to come up with a name that manages to be incremental to a tiny, very influential portion of the population and just strange to the rest of us. So, in this case, "pod" referred to iPod--but just to the 5% of online techies that were instrumental in spreading the word in 2004 (two very long years ago). In other words, the architecture of the name perfectly matched the vector the word needed to travel to make it. Compare that to the brave but foolish "RSS." (Really Stupid Slogan).

Sure, "email" couldn't be anything but email, and that was a pretty chicken name. But in general, if you need people to think differently, it helps to be brave when you name something new.

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Listed below are links to weblogs that reference Being brave with names:

» Podcasting IS a bad name from Cardboard. Damnit!
At least in my books. Even as a techie, for the longest time the word podcast would make me feel guilty of not owning an iPod and thus not being able to tune into the podcast. The thing is even [Read More]

» Podcast? Whats that? from Three Squirrels in a Pressure Cooker
Mark Ramseys Hear 2.0 blog takes on the word podcast, suggesting that it is probably more confusing than helpful. Seth Godins blog disagrees. Im with Mark, having found at a least a few people who toss around the word... [Read More]

» Being brave with PODCASTING! from Metrics 2.0
Seth Godin's Being brave with names has an interesting take on yet another new verb: Podcasting, named after iPod.... [Read More]

» The Name Game from The Lefthanded Writer
Seth Godin and Mark Ramsey are having a bit of a debate: is podcasting a good name or bad? I understood the word the first time I heard it. It seemed a bit unweildy to me, but I intuitively grasped that it was, in essence, a broadcast of some sort i... [Read More]

» Does Podcasting have a bad name? from WebMetricsGuru
When coming forth with a new idea you need a new name according to Seth Godin - a name that connects withright audience, which Podcasting does for people who started with iPods.Mark Ramsey disagrees Podcasting has a ... [Read More]

» Speaking of marketing pioneers - Seths the name! from Marketing Communications v3.0 -- by Mario Sundar
Speaking of marketing path-breakers, I cannot but follow-up my Guy fan-boy post, with a post on Seth Godin and a response to his post earlier today on podcasting. About Seth: Seth needs no introduction. For those who do(really?!), heres the link. ... [Read More]

» Vidize - the meaning of it all from Vidize.com
I ran into an article recently (at Slate) that went at great length about the efforts of an advertising man. His quest was simple. Get the word concept into Merriam-Websters dictionary. One would think the word concept already exists. Not so. I... [Read More]

» Links Du Jour 06-05-06 from Strategic Name Development Product Naming Blog
Iron City Gets Presidential Endorsement - You have to love it when the President of the United States mentions your company name when the press is around. In this case Iron City Brew, the beer of choice for Steleers fans, got a mention. President Bush... [Read More]

» The RunFatBoy.net name. from Run Fat Boy .net
Ive received email both loving and hating the name RunFatBoy.net. Some despise it for personal reasons, others for itslack of politically correctness, while others identify with it, recognizing that the site is an... [Read More]

» Podcasting on the Pictureradio from IrishEyes
MICROSOFT MARKETING resents the term "podcasting" because it enhances Apple? [1] Not in our neck of the woods. I saw this tech story on our Irish pictureradio (TV) last night. Having an iPod in rural Ireland often means you have a Creative Zen player j... [Read More]

» Links Du Jour 06-02-06 from Strategic Name Development Product Naming Blog
Chuck Norris, the Internet and Powerful Branding - Everyone has heard a Chuck Norris joke (Chuck Norris can lead a horse to water and make it drink). Kevin Stirtz has researched the phenomenon of the Chuck Norris brand name and discovered that even th... [Read More]

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» Podcast Naming Debate - Part Deux from Marketing Nirvāna -- by Mario Sundar
Whats up with the podcast name debate. It keeps raging on, in different forms If youve been reading my blog for a while, you may have noticed my coverage of a similar debate a few months ago that was initiated by Mark Ramsey... [Read More]

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