Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Time to quit? | Main | Talking to the future »

Changing everything (again)

Eder points us to this post about CPA ads from Google.

Bottom line: in addition to buying clicks from Google, you can now bid on actions. Meaning sales, or sign ups. An action is worth 100 or 1,000 times as much as a click, so this means that a huge amount of the marketing risk is being transferred from the advertiser to Google or the affiliate.

A thoughtful profit-maximizer would buy every single bit of available inventory. Why not?

The challenge is thus on inventory. With such a low production rate (only one in ten thousand or a hundred thousand impressions pay off), the ads are more like lottery tickets for a typical website. The next step will be landing pages that are optimized for these actions. Example: company X does a bad job converting, so they start buying CPA ads. They pay, say, $100 an action. But media company Y figures out an efficient way to convert people. So they build pages that do this for say $50 each. They can scale and make money all day long being in company x's business... without the pesky overhead.

Should happen pretty quickly.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83429b25153ef

Listed below are links to weblogs that reference Changing everything (again):

» Google CPA - that was quick from Web X.0
A month ago I predicted that Google would eventually be tempted to introduce a CPA model by integrating Google Analytics with AdWords. Looks like this day is coming, much faster than I imagined. Coverage by SeekingAlpha, John Battelle, Seth Godin [Read More]

» Google Testing New Sales Lead Engine? from LandingTheDeal
There's interesting news over at TopLeadGenerators about a reported program being tested by Internet goliath Google. It involves a cost per action program, where you would pay only for clicks that resulted in sales. Read the article ... [Read More]

» Google Testing Adsense CPA Program from The Commerce360 Blog
The Oh-My-God-Did-You-Here-What-Google-Did-Today crowd is gaga today about Google testing a CPA program, even though I first informed the blogosphere of this program a full two months ago. But my petty credit aside, let's look at what this really means... [Read More]

» Nicht werben, sondern handeln from Bernd Röthlingshöfer,
Und das meine ich ganz wörtlich und genauso wie Jochen Krisch, der heute sagt: "Nicht in der Werbung, sondern im Verkauf liegt die Zukunft" Bereits heute gibt es in Deutschland Webmaster oder Webdesigner, die kein Honorar erhalten. Sondern dadurch entl... [Read More]

» links for 2006-06-23 from justinhamilton.org
MobileCrunch » Is Zoove Groovy? StarStar Dialing Codes Deliver Info on Demand new mobile push advertising (tags: mobile Persuasion) Seth's Blog: Changing everything (again) google now changing to "cost per action" ads instead of "cost per click". Anyo... [Read More]

» Aga from Aga
AGA Presidents Report from Octobers American Gas magazine 9/17/2001 World renowned experts including the 2005 recipient of the Nobel Pri... [Read More]

« Time to quit? | Main | Talking to the future »