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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« 25 cars a day | Main | The death of the sales call? »

Fear of switching

So, there's no version of Word optimized for the new MacBook. In fact, my copy keeps crashing my crash-proof machine. I just switched to Nisus. Let's see, it's faster, cheaper, compatible, more reliable, optimized and friendly. And yet, almost no one with a MacBook has switched.

The other day, my family saw the supersized version of Scrabble, which comes with a bigger board and more tiles. We played once. We hated it.

 

Just because something is newer or better or bigger doesn't mean you should switch. In fact, one of the big fears people bring to the table is investing the time to figure out if it's worth it (the other fear is that switching will just wreck everything.)

Getting someone to switch to super-sized Scrabble is hard. Getting them to switch word processors is almost impossible. Fear is a huge barrier, no matter what you're selling.

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Listed below are links to weblogs that reference Fear of switching:

» Switch to Linux? from Cardboard. Damnit!
I can't. Godin explains why:Getting someone to switch to super-sized Scrabble is hard. Getting them to switch word processors is almost impossible. Fear is a huge barrier, no matter what you're [Read More]

» I'm in the "switch" business from {p-commerce}
So here is me thinking I am in the ecommerce business when i am really in the business of making easy for prospective customers to SWITCH to an online retailing business. Seth points out one of the big fears people [Read More]

» Seth switches to Nisus. from okito.net
Seth is trying Nisus Writer Express, though he comments on how hard it is to get people to switch. He's right - it is hard to get people to switch word processors. But, its not for the reason you might think.... [Read More]

» Why didnt I know about this word processor before? from Market Anomaly
Ive always been a little annoyed with Word for Mac. Its clunky and certainly not what one expects from a Mac app. Seth Godin just tipped me off to this great word processor called Nisis, which seems from my limited trial like an insanely ... [Read More]

» Peur de switcher vers Nisus ? from NisusWriter en français
Peur de switcher vers Nisus ? Seth Godin, un écrivain, la pourtant fait, surmontant sa peur dincompatibilité entre les documents produit par les deux programmes. Oh, tout nest pas rose -comme par exemple lab... [Read More]

» Nisus and Mellel from bodmas blog
A tale of two wordprocessors ... [Read More]

« 25 cars a day | Main | The death of the sales call? »