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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Thank you | Main | 8 slots left »

Fifteen minutes?

Picture_79 Just went to buy some advance Amex tickets at Ticketmaster. This is the screen that comes up. I'm not IT guy, but what's powering their computer... gerbils?

It's hard to imagine how many customers, cash in hand, walk away when confronted with this screen. Wouldn't it make sense to figure out a way to get back to me later?

People will be incredibly patient if you set expectations and keep your promises.

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Listed below are links to weblogs that reference Fifteen minutes?:

» Make 'em wait - get more sales from Cardboard. Damnit!
My guess is ticketmaster is not as dumb as they may seem to you or me or to Godin. I think there's some novelty in making folks wait 15minutes and build some lip tension:) This seems like a perfect situation [Read More]

» LOTD: June 5 from Open The Dialogue
I've always found that multi-writer blogs end up grabbing more traffic because they are able to publish more often and become more "relevant" in search results. Raj Dash writes at Performancing about why those blogs tend to be more popular,... [Read More]

» Online Business Tip: Make It Quick! from CustomersAreAlways
Thank God there is such a thing as being able to open up another browser so that I could still do work while I wait in line :) Isn't there another company that pr... [Read More]

» Ping me when you're ready from SharedPostage
Dear Trevor - Interesting post from Seth on the please wait screen during the online purchase process. While I can see some value from the vendor perspective as noted by the cardboard, Irisk losing ten pounds from anxiety trying to [Read More]

» Why People Wait from Trackers United
Seth Godin blogs about the Ticketmaster search wait screen. He wonders how many people "cash in hand, walk away." My guess is that a surprisingly low amount of people actual leave. This is because they have no other option. This... [Read More]

» Why People Wait from Trackers United
Seth Godin blogs about the Ticketmaster search wait screen. He wonders how many people "cash in hand, walk away." My guess is that a surprisingly low amount of people actually leave. This is because they have no other option. This... [Read More]

» Please wait 15 minutes to read this blog entry from Just as I thought | Gene Cowans weblog
Seth Godin writes about the silly frustration and poor customer service of Ticketmasters website: the screen that comes up when trying to buy tickets claims that your wait time is approximately 15 minutes or more. This is another exam... [Read More]

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