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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Googling prospects

I got a cold call on my cell phone yesterday. Someone was looking for me, trying to sell me something. Typical cost of a call like this (not from a boiler room)--perhaps $100 when you add it all up.

When I explained to the person what I did and where I did it, she realized that I had no interest at all in what she had to sell and politely hung up.

She followed up by email asking for a referral and I asked her why she didn't Google me before calling. Her answer, (ellipses are hers) "It depends...  you came recommended by more than one source (confidentially).  If I trust someone I make the call right away...  if someone is interested in talking, then I dig deeper."

So, it's okay to waste my time (and by extension, hers) and she'll do some research after she's got a warm lead.

Ouch.

Twenty seconds in Google would have saved both of us a lot of time. More important for her, that twenty seconds could have turned a "no" call into a decent shot at a referral.

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Listed below are links to weblogs that reference Googling prospects:

» Becker: Most salespeople suck from The Bell Curve Scar
Yesterday, Seth Godin received a cold call from an unprepared sales rep. She had no knowledge of who he was or what he did. Seth was understandably puzzled as to why the woman didnt Google him before making the call. The woman claimed that S... [Read More]

» Googling Prospective Tenants from IdeaDrift
At Seths Blog: Googling prospects, Seth talks about a salesperson who cold-called him without searching for him on Google.  I know little about cold calling and the range of sales organizations that use the technique, but given Seths res... [Read More]

» Google Your Sales Lead Prospect from TopLeadGenerators
Seth Godin, with a great post on why sales professionals need to do research on their prospect/sales lead/customer before they call. It's easy, of course, with Google - as Seth so aptly points out.... [Read More]

» Wine Flowers from PixelBud
Packard Bell Skype Announce The Worlds First Skype Edition Notebook. It will come with a built-in webcam, one-touch Skype calling button and preloaded Skype software. Packard Bell computers are very popular in Europe and its... [Read More]

» Googling prospects from Ideas for Ideapreneurs
Recently Seth Godin posted that he recieved a call from a telemarketer trying to ask him to purchase a product. Although he convinced that he was not in any interest of that product, he recieved an email from this marketter asking for referals momments... [Read More]

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