Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Off topic | Main | Four things to remember »

Heroes

Most marketers have one.

Often unconsciously, we use these marketing heroes to help us make decisions. We model our decisions after the ones we think they would make. What would Richard Branson do? What would David Ogilvy do? What would my dad do?

Because marketing is as much art as science, we have to acknowledge that there are no right answers, and that there are very different approaches to a problem.

There are two big opportunities for problems. The first is alignment. When you and your boss or your colleagues have different heroes, communication and implementation is a mess. And second is picking the wrong hero for the wrong project. You can do everything right and fail because you're busy being Lester Wunderman but marketing perfume.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345f66a569e2

Listed below are links to weblogs that reference Heroes:

» David Oglivy Is My Hero from On the Contrary
I sometimes don't understand why everyone in the room isn't quoting David Oglivy whenever we do a review of ad creative (I certainly am). Did everyone read this guy and just dismiss him, or are they unaware of what he [Read More]

» The March of the Pitch from Power Presentations
The Seth Godin and On the Contrary blogs posted items on marketing heroes that cited the legendary David Ogilvy as one of their primary role models. Ogilvy, the founder of the great Ogilvy and Mather advertising agency, was widely-respected for [Read More]

» The March of the Pitch from Power Presentations
The Seth Godin and On the Contrary blogs posted items on marketing heroes that cited the legendary David Ogilvy as one of their primary role models. Ogilvy, the founder of the great Ogilvy and Mather advertising agency, was widely-respected for [Read More]

» Hero: Ogilvy from Vidize.com
Seth Godin has a post about marketing Heroes. Heres a paragraph from his post: Often unconsciously, we use these marketing heroes to help us make decisions. We model our decisions after the ones we think they would make. What would Richard Brans... [Read More]

» Seth Godin from The Hero Workshop
Seth Godin is a well known marketing blogger and guru. He has a post on heroes - regarding heroes in marketing, of course. He warns against two potential problems coming from using heroes in your work [Read More]

« Off topic | Main | Four things to remember »