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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Maybe you don't want traffic so badly? | Main | And the lunch was good, too »

Hiring the right people

Bought some stuff at the Container Store yesterday (this is a true story, btw).

The clerk bagged the items.

Then decided she had used too big a bag.

So she took the items out, carefully refolded the bag and grabbed a smaller bag.

Bagged the items.

Decided that this was good, but that new bag might not be sturdy enough.

So she took a second bag and put the first bag into the second bag to reinforce it.

I finally had to grab the stuff out of her hands, stifling her screams for more time, more time, and ran out of the store, even though she was concerned that the 'paid' sticker on the oversize item was a little crooked.

Sure, she was an annoying nut. But she was passionate about containers, certainly. Smart hiring goes a long way.

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Listed below are links to weblogs that reference Hiring the right people:

» Passionate employee or just annoying? from Cardboard. Damnit!
I'll let you decide. Read the story here. At first I thought Godin would slam her for being stupid--and the employer for employing an annoying woman--but maybe annoying doesn't always mean [Read More]

» The Hire Standard from Casual Fridays
Two posts by Big-Time Gurus recently addressed the same point. 1. Tom Peters: Old story. But never an old story. I went to Whole Foods and Starbucks back-to-back yesterday afternoon. No holes: Every (EVERY—perhaps 6?) staff member was pleasant, chatt... [Read More]

» All about the interview from Heather's "Marketing at Microsoft" Blog
Lots of blog posts on interviewing recently....hmm, could be a sign of changes in the employment marketplace.... [Read More]

» The Container Store: Customer Service from Bruner on Business
I'd like to start this blog on a positive note, and discuss the amazing job The Container Store does with customer service. Recently, I visited The Container Store in Paramus, NJ to purchase an Elfa system. Elfa is a simple [Read More]

» Lean Manufacturing from ThisNext Blog
"Manufacturing" as a concept has earned a rotten reputation in the U.S. But the idea of building things is as old as humanity, and for a couple of centuries the United State built the best things in the world.... [Read More]

» My Seth Godin Moment from Blogging Me Blogging You
I had a bit of a Seth Godin marketing/business-metaphors-from-real-life moment. ... [Read More]

» Better to be passionate than smart from The Performance & Talent Management Blog
Or so Seth Godin seems to say. Here, he advocates for hiring passionate people who may or may not be particularly efficient or effective. Truth be told, I tend to agree with him. Im dealing with a situation now with... [Read More]

« Maybe you don't want traffic so badly? | Main | And the lunch was good, too »