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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Line-caught swordfish

and antibiotic-free eggs.

Well, the thing is, all swordfish is line caught. The long lines they use catch a whole bunch of other things as well, leading to significant depletion. That's a big part of the reason you should never buy it. (the other reason is that it's got poisonous mercury in it). And all eggs are raised without antibiotics.

And no, it doesn't matter if the swordfish is "Atlantic" or "Pacific". Yet another clever modifier. My current favorite is "Ahi" tuna, a cool word that describes a less desirable kind of tuna!

Sometimes, marketers add a label where no label is needed. And that label is an effective way to highlight something about the product (or hide something).

This blog, by the way, is organic.

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Listed below are links to weblogs that reference Line-caught swordfish:

» Ever shopped for minieral water? from Cardboard. Damnit!
You should. And if youhave, you can understand the perplexness as you stand there, looking across the shelf, and seeing bottles of different size, different colors, different brands yelling buy me!--not necessarily why buy me but hey, buy me. My [Read More]

» Swordfish is NOT toxic! from g-WH!Z
Sorry to be a contrarian Mr. Godin. Some things I just gotta delve into a bit. Its the curiosity gene I picked up from the paternal strain. So, swordfish, mercury whats the story? UCDavis says not any more dangerous than sushi. The... [Read More]

» Nonsense in Naming. Bullshit in Branding from
Seth Godin makes a very good point about marketers trying to distort and alter the name or dimension of a product or service in order to make them more appealing to confused cusomers. I can think of several examples (and Im sure Im forget... [Read More]

» Further thoughts on food labelling from Limes & Lycopene
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» Innovative Language from Bill Baren Blog
The practice of using popular keywords to describe our products and services is considered the smart thing to do in the world of internet marketing. We are told that we’ll get more traffic flowing to our sites and we’ll sell more products. What we... [Read More]

» Why Should I Buy YOUR Chicken? from Inside the Mind of a Freelance Copywriter
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