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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Marketing pothole (#3 of 3): What will the boss think

This is the biggest one, and the reason for the whole series.

I now believe that almost all marketing decisions are first and foremost made without the marketplace in mind.

That's a pretty bold statement, but here goes.

I think that most marketers, most of the time, make their marketing decisions based on what they think the committee, or their boss, or their family or their friends or the blog readers with email will say.

When I speak to groups, the folks who are stuck, or who are not finding the growth they are hoping for, rarely say, "we don't know how to get the market to respond." Instead, they say, "my boss or the factory or the committee or the design folks or the CFO won't..."

Now, of course most of this is whining. Most of this is nonsense. It's not everyone else's fault. But that's not my point. My point is that if you market intending to please those people, you only have yourself to blame.

Great marketing pleases everyone on the team, sooner or later. But at the beginning, great marketing pleases almost no one. At the beginning, great marketing is counter-intuitive, non-obvious, challenging and apparently risky. Of course your friends, shareholders, stakeholders and bosses won't like it. But they're not doing the marketing, you are.

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Listed below are links to weblogs that reference Marketing pothole (#3 of 3): What will the boss think:

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At the beginning, great marketing pleases almost no one. At the beginning, great marketing is counter-intuitive, non-obvious, challenging and apparently risky. ... [Read More]

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Look Out! Are you in danger of falling into a marketing pothole? Check out Seth Godins recent posts on avoiding these all to common obstacles to success. Seths blog is always a great read, but these posts are exceptional. Pers... [Read More]

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One of the better known city slogans is "Friendly Manitoba". The provincial government and its private partners, however, will launch a new Manitoba slogan on June 14th. Look for us to analyze the new slogan here. I genuinely hope it's better than some... [Read More]

» Lazy Sunday: Seth's Marketing Potholes from The Winery Web Site Report
Three common pitfalls that wreck your marketing efforts: I'll know it when I see it I'm too busy (which I previously blogged about) What will the boss think? from Seth Godin's blog. The final post has these words, which resonate [Read More]

» Some are happiest when losing money. from Real Marketing Pro
In this post from Seth Godin\'s blog, he talks about how most marketers ignore the marketplace and make decisions that they think will best please their employers. I am placing the blame in this situation on the employer. The marketer doesn\'t get paid... [Read More]

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