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From Brian: How to Sell RSS. I don't think there's an easy solution in terms of renaming RSS... instead, I think we'll see it become invisible, built in to browsers and such. You'll "subscribe" to something, but the technique and technology will be nameless and transparent. Or not.
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» Here comes RSS! from I.T. SELLING WORLDWIDE
Today, online marketers share some of the same concerns as the consumers they want to reach. Both groups want better control over the communications process. RSS delivers for both of them. Although it is most often associated with blogs, RSS [Read More]
» E-Newsletter vs. RSS Showdown from Viaspire - Define.Innovate.Maximize.
By Heather D There is nothing worse than being in a c-level meeting with business executives and having to use the term RSS for the first time. Using the term RSS makes non-technical executives cringe -- explaining that it stands [Read More]
