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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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SEO: Passive vs. Active

A lot of search engine optimization writing passes by my desk, and I don't think I've ever seen a simple distinction made.

PASSIVE SEO is the idea that you can do things to your site (metatags, phrases, even the articles you choose to write) that will be warmly received by the search engines. As we all know, the best passive strategy is to make great stuff, but beyond that it's pretty clear that architecting your site properly is smart. There are people far better at this than I am.

ACTIVE SEO is the act of going outside of your site to build other sites (blogs, Squidoo lenses, delicious tags) or influence other sites (links and directories) to point to you. Not just you doing it, of course, but your readers and fans and employees as well. I wrote an ebook about part of this  (download for free: flippingpro.pdf).

There's no doubt that these two activities need to be closely coordinated. But I'm not sure they should be done by the same person. Sometimes, dividing a task increases your ability to get it done...

[updated] Peter Bell writes in to amplify:

In the SEO industry, it's often referred to as "on page" vs. "link building".

Not only should on page and link building be done by different people, on page should also be divided between technical and content.

A technical person should follow best coding practices to optimize site tags (including proper use of CSS and headers) for SEO (and accessibility). It's about 2-8 hours of work to redesign most site templates and then whatever it takes to load that into your content management system.

A writer and/or subject domain expert should create the great content to drive traffic.

A top SEO guru should ADVISE you on how to do the link building with the latest hints and tips (2 hrs at $300/hr - high rate, low hours).

Someone between your sales/marketing team, an intern and a college kid in Vilnius should then actually implement the various recommendations depending upon the skills required for each.

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