Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« I don’t love it. But I think it’ll grow on me | Main | A lesson learned at the mall »

Shiny and deep

The most successful marketers tell two stories at the same time. A shiny one and a deep one.

The shiny story is easy to notice, easy to enjoy, easy to spread.

The deep story is fascinating, worth your time. It has texture and mystery and it lasts.

Consider The Bob Dylan Encyclopedia. It's more than 800 pages long. Dylan is shiny (sometimes). His songs get played on the radio or around the campfire. It's not unusual for a teenager to hear an old Dylan song for the very first time and then add it to her iPod.

But Dylan's also pretty deep. Hence the encyclopedia. Can you imagine an encyclopedia about... The Back Street Boys?

Most marketers choose to be just shiny. Deep, it seems, is way too much work.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345f2d7f69e2

Listed below are links to weblogs that reference Shiny and deep:

» Marketing Glitter? Or Marketing Gold? from Inside the Mind of a Freelance Copywriter
Seth Godin blogs about the two sides to the marketing coin. Attracting attention, making an impact and creating buzz are fine, but that’s just scratching the surface. Marketing is much more than that. The most successful marketing comes as a result o... [Read More]

» Shiny and Deep - The Interactive Marketing Story from Marketing Interactions
This is a cool concept. Marketing has to be pretty slick to catch our attention given all the messages clamoring to be noticed. However, if there's no substance beneath that shiny surface, what's there to talk about? From a B2B Website perspective, thi... [Read More]

» The Shiny and The Deep from WebMetricsGuru
Usually you want any story to appeal to userson several levels, at the same time,and that's also true of the stories thatMarketers tell- says Seth Godin. But I think that's true of any art form. If the story (o... [Read More]

» Finding depth in a shallow, shiny world from
Seth Godin has once again written a piece which is interesting to look at from the context of the fashion industry. In his Shiny and deep post he states that: The shiny story is easy to notice, easy to enjoy, easy to spread. The d... [Read More]

» Shiny and Deep from
Tell your marketing story with depth. [Read More]

» More on telling stories, from Seth Godin from Career Hub
Check out Seth Godin's blog post, Shiny and Deep, on storytelling from a marketing perspective. I think his post makes sense for the career world, too. Aren't all career managers and job seekers really personal marketers? If they're not, they [Read More]

« I don’t love it. But I think it’ll grow on me | Main | A lesson learned at the mall »