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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Being brave with names | Main | Marketing pothole (#3 of 3): What will the boss think »

Tabasco

I'm a little obsessed with the Tabasco story.

First thing: people have a bottle of Tabasco in their house and in their restaurant. It solves their "hot sauce problem". If someone asks for it, you've got some. This is a very good thing for the Tabasco people.

Second thing: people only buy more Tabasco when they run out of it. Which doesn't happen so often, at least in most blue states. Replenishment only is not as good as people buying something because they like buying it.

And the third thing, the biggest change, is that there are now thousands of brands of hot sauce, many of which are far better than Tabasco, and millions of people are buying not one flavor, but several. And they buy more varieties because they want to, not because they have to.

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Listed below are links to weblogs that reference Tabasco:

» I said it was time to stop talking. from Shut Up and Vote
I was serious. Just shut up and vote.PS If you are into marketing, check out S... [Read More]

» SaaS versus shared services from Column 2
Lots of interesting things swirling around about SaaS lately, including the relationship to shared services within an organization. James Governer posted about the convergence of shared services and business process outsourcing, but I have a bit of a p... [Read More]

» Why would I pay more for a brand name? from NoahFleming.com
I just read this post by Seth Godin. It kind of got me thinking about advertising and branding and more specifically, the power of television advertising and branding. Seth points out how Tabasco is a brand we all know. I too have a bottle of Ta... [Read More]

« Being brave with names | Main | Marketing pothole (#3 of 3): What will the boss think »