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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Jeremy Wright on the big lies | Main | My seersucker suit »

Why does Fred have ads on his blog?

Fred Wilson (A VC) is a good friend and a terrific guy, and you really should read his blog. My guess, without seeing his bank statement lately, is that he doesn't need the income he gets from the ads on his blog.

So why do it?

Well, I just posted on the squidblog about Squidoo's experiment with AdSense. I think there's something non-obvious going on here. Magazines are better with ads, and so are many websites.

Better? I know that Fred does his ads as an experiment/handshake with the firms he knows or is interested in. But for many sites, it turns out that sites with good ads ("Anticipated, personal and relevant" as I wrote eight years ago) actually give users more confidence and meaning.

In other words, even if you never cashed the checks from Google, you'd come out ahead. (Your mileage may vary, natch).

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Listed below are links to weblogs that reference Why does Fred have ads on his blog?:

» Adsense: The Trailer Parks of the Web from Peter T Davis
Ive been feeling a groundswell of animosity toward websites with Adsense. Ive seen directories starting to make the decision to list a site or not based on how obnoxious the Adsense ads are. Ive seen Wikipedia editors, the ones w... [Read More]

» To adsense or not to adsense from blog.leenarts.net
Heres one small time blogger trying to figure out if he should use ad-sense or not. Ive tried how it looks, but I find ad-sense adds to disturbing on my blog for my taste. Since I am small time, the money I might make just doesnt s... [Read More]

» Adsense makes for a better site experience - Why does Fred have ads on his blog? from WebMetricsGuru
If I'm reading Seth's latest post right - Adsense and other contextual advertising - if done well, confirms visitors in their belief a site is authoritative. Don't know if I got it right...but that's what is sounds like to me.... [Read More]

» Seth on Adsense from Going Online Naked
I had decided that adding Adsense to my blog detracted from what I was trying to accomplish but after reading Seth's post today it seems I need to go back and rethink that [Read More]

» Seth on Adsense from Going Online Naked
I had decided that adding Adsense to my blog detracted from what I was trying to accomplish but after reading Seth's post today it seems I need to go back and rethink that [Read More]

» Seth Godin from Going Online Naked
I had decided that adding Adsense to my blog detracted from what I was trying to accomplish but after reading Seth's post today it seems I need to go back and rethink that [Read More]

« Jeremy Wright on the big lies | Main | My seersucker suit »