Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Ted Levitt dies | Main | Hard sell at the farmer's market »

104 years later, the most important invention

Well, maybe the car is the most important (in terms of impact), but air conditioning comes close, and for much more subtle reasons.

You may have noticed that July is a little slow where you are. Same here. Web traffic goes down, productivity goes down, people work less, move slower, the whole bit. In Europe, I've heard, entire countries shut down in August.

How come?

The heat.

There's a reason that New York City isn't in Belize.

For centuries, modern man in the Northern Hemisphere has adapted to a "don't work so hard it's hot" mindset. In places where it's hot all the time, this is a huge hit on the economy, as you can imagine.

So what's the big deal with air conditioning?

Well, in addition to leveling off the year (you can work just as comfortably in July in New York as you can in November now), air conditioning levels off the world. Air conditioning permits knowledge workers to thrive in India or Cancun. Air conditioning creates year-round demand for all sorts of items that would have been seasonal otherwise (from nice restaurants to shoes...)

And air conditioning has plenty of unintended (side) effects. As the less-industrialized world realizes that air conditioning pays for itself with huge increases in productivity, they buy more (air conditioning has only been popular worldwide for forty years... it's still catching on). As people buy more, they use more energy, create more greenhouse gases, make the world hotter. Price of energy goes up... etc.

And as a marketer, air conditioning changes your world. You grew up not needing to worry about Ecuador, because it wasn't a competitor and it wasn't a market. Now it's both.

Something to think about when it's 90 degrees outside.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345fb21d69e2

Listed below are links to weblogs that reference 104 years later, the most important invention:

» 104 years later, the most important invention - Air Conditioning from WebMetricsGuru
Air Conditioning is the most important invention in the last 104 years, so I'm told, and I believe it, sitting in my air conditioned (somewhat) apartment. The next innovation is in clothes. Now, I think we need a Pants version.... [Read More]

» Air Conditioning vs. Community from Colleyville Blog
Seth Godin describes air conditioning as the most important invention in 104 years, as relates to productivity. Amen to that, Seth. In Texas, as in the South, we've known for years that from May to September, when your air goes... [Read More]

» Battling the elements from Jaanus on the internet
Ah this post by Seth couldnt be more topical. A large part of Europe, including Estonia, is undergoing a massive heat wave. And having few tools to battle it, since there was virtually zero air conditioning ever at all during... [Read More]

» Hajóvonták találkozása tilos from Kispad
Kora februári nap volt. Pár nappal korábban az amerikai űrkutatási hivatal száztizenharmadik alkalommal tett fel egy kérdést, amire már negyven éve megvolt a válasz. Arra voltak kíváncsiak, hogy ki tudnak-e lőni nagytestű emlősöket földkörüli pályára, ... [Read More]

» Hajóvonták találkozása tilos from Kispad
Kora februári nap volt. Pár nappal korábban az amerikai űrkutatási hivatal száztizenharmadik alkalommal tett fel egy kérdést, amire már negyven éve megvolt a válasz. Arra voltak kíváncsiak, hogy ki tudnak-e lőni nagytestű emlősöket földkörüli pályára, ... [Read More]

» Most Important Invention from Blake Schwendiman's Blog and Blook
Seth rates the air conditioner as the most important invention in the past 100 years. For Phoenix this is unquestionably true. Last night the overnight low temperature was 91°. There's no question in my mind about the importance of air... [Read More]

« Ted Levitt dies | Main | Hard sell at the farmer's market »