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Jesse Thorn points us to: The "Snakes on a Plane" Problem. Here's the short version: the people want what the people want, but if you ask them first, you don't always end up with something they actually like.
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» Just Because It Is Exactly What I Ask For Doesn't Mean I Like It from Sensational Color
I spent a considerable part of my career designing and developing products and while style and taste change from year to year the one thing that remains consistant is that most people can't tell you what they really want in [Read More]
» What Do Your Customers Really Want? from Retail Crier
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» Snakes on a Plane - or in the Culture Company from The Artfinder Blog
When Seth Godin isnt being brilliant, hes pointing us at brilliant articles. Theres a link on his blog to an article by Chuck Klosterman in Esquire Magazine about a film called Snakes on a Plane.
There were a few phrases in it t... [Read More]
» You Can't Have What You Want, Until You Know What You Want from theQview
Summarizing Jesse Thorn's article in Esquire, The Snakes on a Plane Problem, Seth Godin writes:Here's the short version: the people want what the people want, but if you ask them first, you don't always end up with something they actually [Read More]
» The Wiki-ing of Culture? from (3i)
Do you always know exactly what you want? Do you know exactly the kind of movie you want to see, book you want to read, or music you want to listen to? And by exactly I mean, the title, script, premise, chords played in the chorus, etc? If you did and... [Read More]
