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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Raising the bar | Main | Spelling your name right on the edges »

Beggars and Choosers

Just got a note from a friend of mine with a successful indie music career. He does very well with his live gigs and self-published CDs. Recently, he was approached by a small but significant music label that wants to publish his next album.

His question, "When will they pitch me on how they can help me get to the next level?"

My answer, which would be equally true for book publishing and one hundred and ten other industries is, "they won't."

There are plenty of businesses that take for granted two thoughts:
1. our medium/approach is the best way to accomplish something
and
2. yes, we have competitors, but we're all pretty similar and if we're willing to work with you, you should say yes right away.

So, if you wanted to publish a book, or appear in a play or get a job writing or waittressing or doing telemarketing, it was a seller's market. Hey, if we're offering you something, we can argue about the price, but of course you'll say yes.

But hey, Mr. MCI, now I can use Skype! Hey Mr. Warner, I can publish on iTunes and CDBaby!

Are you a beggar or a chooser? The people you want the most will be the very first people to choose the new alternatives.

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Listed below are links to weblogs that reference Beggars and Choosers:

» Self-Made from Life is Work
Ok, once again Seth Godin has sparked something in me -- inspiring me to run down a tangent topic. Having now published three books (book one self published, books two and three through Addison-Wesley), I have a fairly strong opinion [Read More]

» Self-Made from Life is Work
Ok, once again Seth Godin has sparked something in me -- inspiring me to run down a tangent topic. Having now published three books (book one self published, books two and three through Addison-Wesley), I have a fairly strong opinion [Read More]

» What's in Your Heart from Epic Living
Seth Godin, as you know by now, is brilliant in my book. His piece from yesterday titled Beggars or Choosers is insightful. Since my book is soon to be complete (a chapter left), I am planning on going the self-publishing [Read More]

« Raising the bar | Main | Spelling your name right on the edges »