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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« How to live happily with a great designer | Main | Creationist WOM »

Clueless in your world...

...doesn't mean clueless everywhere.

Brian pointed me to  Wal-Mart - The HUB (School Your Way). The site is about what you'd expect... a sort of lame knock off of youtube and myspace. A Disney version of what makes the web exciting to a lot of people.

But not to all people.

Just because some folks will look at it and sneer doesn't mean it won't work. Some people want a clean, well-lit, orderly environment, even online. Wal-Mart has thrived by trying to sell mass to the masses. It's okay with them that we can't find an adapter for our new Treo there. Or a copy of the latest edgy magazine.

The early adopters out there will push, and often push hard, for you to market to them. Sometimes that's a great idea (after all, they're listening!). But as Wal-Mart has successfully demonstrated, the middle of the market is a very profitable place as well.

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Listed below are links to weblogs that reference Clueless in your world...:

» How to live happily with a great marketer from Magic Marketing For Powerful Profits
OK. Seth Godin has a beautiful list of dos and dont for using a great designer. And of course immediately we can almost substitue marketer for designer   So without further ado, I give you my take on Seths list applied to marketers. H... [Read More]

» I Want To Be A Commodity (sing it to the tune of Green Day's "Majority," it works, trust me) from The Social Customer Manifesto
Based a tip from Jake, I just checked out the new Walmart "social network" for the back-to-school season. At first, it looks like a MySpace clone, but then one realizes immediately that it is, in fact, simply a "create your [Read More]

» Simple Isnt the Same as Dumb from Mary's Blog
Dawns post over at The Journal Blog, That Vision Thing well illustrates the marketing challenge we all have how do we get our message across, quickly and effectively? Dawn (and the rest of us) shouldnt be expected (or want) to... [Read More]

» Dont Be Cutting Edge from ataridemocrat
Seth Godin indirectly gives the best argument for why campaigns shouldnt worry about the latest text messaging, blogging, whatever craze. ... [Read More]

» How Wal*Mart could do Social Shopping Right from StyleFeeder Blog
The blogs are all abuzz with Wal*Mart adding a social network and not favorably abuzz, either, as one blog after another insults the restrictions, the obviously scripted samples, and on and on. Marketer Seth Godin thinks they have a chance at ... [Read More]

« How to live happily with a great designer | Main | Creationist WOM »