Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« 104 years later, the most important invention | Main | The trend to "best available" »

Hard sell at the farmer's market

New guy was there, taking Michael's place. He had these little amazing eggplants with him, and he wasn't prepared to let anyone walk away from the stand without one.

Each person who walked up to buy lettuce or raspberries heard, in detail, about the eggplants. And a huge number of people bought.

I did. They were delicious.

Most people are afraid of eggplant. They won't buy it. They need to be sold it.

And after they're sold, they're often glad they were sold.

In our permission marketing world, sometimes it's easy to forget how important selling is. Not because people are so stupid that they need to be sold something. Not because selling is obsolete because you can just search for what you want and then buy it. No, because selling overcomes fear. Fear of closing, fear of commitment, fear of blanching or sauteeing or just plain fear of buying something.

Salespeople who sell properly sell stuff people wish they would have bought in the first place. It's a huge service... I'm pretty sure we need more good salespeople, not less.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8342a449a53ef

Listed below are links to weblogs that reference Hard sell at the farmer's market:

» Riskin on Eggplants from Adventure of Strategy
Gerry Riskin is a good friend and colleague in Edge International so I’m probably not dispassionate enough to make the statement absolutely objectively, but I truly believe that he is the uber-guru of all gurus when it comes to... [Read More]

» Riskin on Eggplants from Adventure of Strategy
Gerry Riskin is a good friend and colleague in Edge International so I’m probably not dispassionate enough to make the statement absolutely objectively, but I truly believe that he is the uber-guru of all gurus when it comes to... [Read More]

» Sales Comes in from Out of the Cold from bizsolutionsplus
by Lewis Green Eggplant is a tough sell, even to this semi-Italian whose maternal side emigrated from Sicily over 100 years ago. But once sold, I am forced to admit the sales person did me a favor. Now, why on a Sunday morning am I talking about eggpla... [Read More]

» What Eggplants Can Teach Us About Great Salespeople from LandingTheDeal
Seth Godin seems to find relevant lessons for sales professionals in odd little place, just like I do. You always have to be looking for examples of good selling, because if you do you'll find that they're everywhere. Case... [Read More]

» We need more salespeople from MultiLeveler
Seth Godin: Salespeople who sell properly sell stuff people wish they would have bought in the first place. It's a huge service... I'm pretty sure we need more good salespeople, not less. People often confuse selling with tricking people into... [Read More]

» Selling is a service for a customer from FODA Consulting - Marketing Meets Technology
I have often struggled to explain to people that marketing and sales work together. I have always been a believer that sales is about solving problems and helping people to decide to buy. Every good salesperson I know helps people [Read More]

» Why Salespeople are needed... from HMK's Spurious Thoughts
Seth Godin on a hard sell at the farmer's market.... [Read More]

» SETH GODIN OFFERS SOME USEFUL PRACTICAL INSIGHTS (YES, YOU READ THAT RIGHT) from Maneuver Marketing Communique
Seth Godin has written several good blog entries in the past month or so. Since I'm a frequent critic of [Read More]

» Sales Job from *Star In The Margin
Most people will tell you that “sales” is a tough job. Not really. It just depends on how you define “selling”. If you believe sales is the act of trying to convince someone you’ve never met to buy a product or service they have never heard of…that’s e... [Read More]

« 104 years later, the most important invention | Main | The trend to "best available" »