Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« I love typefaces | Main | Clueless in your world... »

How to live happily with a great designer

Why do some organizations look great... and get great results from their design efforts and ads... while others languish in mediocrity? I think it has little to do with who they hire and a lot to do with how they work with their agencies and designers.

Here are the things your design team wishes you would know:

  1. If you want average (mediocre) work, ask for it. Be really clear up front that you want something beyond reproach, that's in the middle of the road, that will cause no controversy and will echo your competition. It'll save everyone a lot of time.
  2. On the other hand, if you want great work, you'll need to embrace some simple facts:
  3. It's going to offend someone. If it doesn't offend them, then it will make them nervous. The Vietnam Vets memorial offended a lot of people. The design of Google made plenty of people nervous. Great work from a design team means new work, refreshing and remarkable and bit scary.
  4. It's not going to be easy to sell to your boss. That's your job, by the way, not mine. If you want me to do something great, you've got to be prepared to protect it and defend it. Come back too many times for one little compromise, and you'll make it clear that #1 was what you wanted all along.
  5. You can't tell me you'll know it when you see it. First, you won't. Second, it wastes too much time. Instead, you'll need to have the patience to invest twenty minutes in accurately describing the strategy. That means you need to be abstract (what is this work trying to accomplish) resistant to pleasing everyone (it needs to do this, this and that) and willing, if the work meets your strategic goal, to embrace it even if it's not to your taste.
  6. Help me out by pointing out the work you'd like this to be on a peer with. If you want a website to be like three others (in tone, not in execution) then point it out. In advance.
  7. Be clear about dates and costs. Not what you hope for, but what you can live with!
  8. You don't know a lot about accounting so you don't backseat drive your accountant. You hired a great designer, please don't backseat drive here, either.
  9. If you want to be part of the process, please go to school. Read design magazines or take a course from Milton Glaser or get a subscription to Before & After. By the way, that one link is the single best part of this post.
  10. This one may surprise you: don't change your existing design so often. Not when your kids or your colleagues tell you it's time. Do it when your accountant says so.
  11. Don't get stressed about your logo.
  12. Get very stressed about user interface and product design. And your packaging.
  13. Say thank you.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8342a576053ef

Listed below are links to weblogs that reference How to live happily with a great designer:

» Seth Godin On How To Work With Designers from Deviant Abstraction
His advices apply also to most creative outsourced work. Here they are: If you want average (mediocre) work, ask for it. Be really clear up front that you want something beyond reproach, thats in the middle of the road, that will cause no cont... [Read More]

» Things Designers Wish You Knew from Brian Sweeting
Seth Godin hits the nail on the head with 13 things designers wish their organization knew. If you want average (mediocre) work, ask for it. Be really clear up front that you want something beyond reproach, thats in the middle of the road, tha... [Read More]

» How to live happily with a great designer. from SVC Seattle Thought of the Hour
Seth Godin frequently has interesting things to say about marketing, presenting, the web. Now hes aimed his pen in the direction of clients of design work. If youre a designer, youll be hard-pressed to find fault with his suggestio... [Read More]

» I wish I had written this. from Books Covered by Tobias
But I couldn't have written it any better than Seth Godin did in his latest post, How to live happily with a great designer. The gist? Trust your designer. I have been preaching this lately because I have seen less [Read More]

» 13 Designer Wishes from simonb.com
Seth Godin has a piece on 13 things clients can do to make themselves popular with their design team. My favorites are: If you want average (mediocre) work, ask for it. and You cant tell me you&apo... [Read More]

» Striving for mediocrity from lawfirmblogging.com
Seth Godin has a post entitled How to live happily with a great designer that does a great job explaining why so many companies settle for safe, average ads/print/brochures. One great line: If you want average (mediocre) work, ask for it.... [Read More]

» how to live with your designer from Jonas Bergenudd: linkblog
Seth's Blog: How to live happily with a great designer... [Read More]

» July Links from Jeremy Tai Abbett Creative Director
Before After Magazine For those designers in us all that arent designers. Also for those designers that just arent inspired anymore.[via] JWT Makers of Pop Culture A panel discussion with Martin Sheen, Michael Patrick King, ... [Read More]

» Before & After Magazine from 2signals.com
[Read More]

» How to live happily with a great designer from JAMES BIELEFELDT // Blog
[Read More]

» Here's the Problem, Seth... Too Many Designers Aren't Great from TSMI's Trade Show Marketing Report
Seth Godin put up a post today titled, How to live happily with a great designer, that by now is probably on the desktop of every graphic designer with internet access. Problem is, Seth's post only applies to a small [Read More]

» Seths Blog: How to live happily with a great designer from Project Managment - Spinning Chaos
These are the things that Ive learned over the years, but never said as well as Seth says them here. I can vouch that each of these are true. I have been in these meetings and had these discussions. This article will save you so much time and ag... [Read More]

» links for 2006-07-18 from Quicklinks
How to live happily with a great designer (tags: business webdesign management) The Art of The Finish - Blue Flavor (tags: business freelance)... [Read More]

» How to live happily with a great designer from JAMES BIELEFELDT // Blog
[Read More]

» How to live happily with a great designer from Design Sojourn
I dont really often link to other blogs but this article by Seth Godin is really too good not to share. Espically as we have been talking alot about design as a viable business strategy and how to work with either an in-house or external designers. ... [Read More]

» Working with Designers (and other creative people) from On the Contrary
If you work in a corporate marketing function, you probably work (or will) with agency creatives on things like packaging design, advertising, etc. The tips for working with designers on Seth's Blog are very relevant, and apply across all creative [Read More]

» Working with Designers (and other creative people) from On the Contrary
If you work in a corporate marketing function, you probably work (or will) with agency creatives on things like packaging design, advertising, etc. The tips for working with designers on Seth's Blog are very relevant, and apply across all creative [Read More]

» It Sounds Better Coming From Seth! from The Escape Blog
Seth Godin is saying something all us commercial designers would like love to say in the design world. The thing is, when you are a best selling author, you can get away with it. How to live happily with a [Read More]

» Living Happily with a Great Designer from Stinkbug.net
This post by Seth Godin has never been more true. He gives a list of things that your design team wishes you would know. My experiences as a designer over the last 6 years are very similar to this. Especially number 5 in his list. I couldnt even... [Read More]

» Small is the New Big on Squidoo from voice
Next month Seth Godins new book Small is the New Big will be released. It is a collection of great blog posts, excerpts from magazine articles, and other assorted gems penned by Mr. Godin. I am looking forward to reading it, (again). I have a... [Read More]

» What they really want from 800-CEO-READ Blog
I had an interesting customer service experience yesterday. It got me thinking about what we really want as customers. But I think there's more to it than just viewing ourselves (as the customer) as being the center of the [choose... [Read More]

» Jak ��astn� ��t s velk�m design�rem - stru�n� v�tah from Chaos sanctuary
V�tah z �l�nku How to live happily with a great designer, jeho� autorem je Seth Godin. Pokud �tete anglicky, �t�te rad�ji origin�l. Zkr�tila jsem to opravdu hodn�, ne �e bych to neum�la ale nem�m svolen� k p�ekladu ... Pro� maj� n�kte�� skv�l� design [Read More]

» Happy Ever After, with Seth Godin from CREATEaPRO.com
Marketing and strategy guru Seth Godin updates his thrilling and informative blog every day. His latest post, How to live happily with a great designer, attempts analyze and remedy the kind of middle-of-the-road design that many companies... [Read More]

» Let Your Designers Design from LeadingSmart
I've worked with scores of designers over the years for printed material, web sites, and facilities. Some of these have been professionals who have been donating their services as a volunteer, and others have been paid consultants. More recently, they [Read More]

» Wie Sie mit Ihrem Designer glücklich werden | How to be happy with your designer from Designblock | Eixi
Seth Godin, der Mann mit dem schütteren Haar, ist in deutschsprachigen Ländern wohl hauptsächlich wegen seinen Büchern zu Guerilla und Permission Marketing bekannt. Auf seinem Blog hat er nun eine kleine Liste von 13 Tipps (in Englisch) veröffentl... [Read More]

» Blog design : Working with your designer from LexBlog Blog
Seth Godin's got a wonderful post relevant to blog design. Why do some organizations look great... and get great results from their design efforts and ads... while others languish in mediocrity? I think it has little to do with who... [Read More]

» Please Remain Seated from Away With Words
Amid the headline-making art shows in New York this summer--Dada at MoMA (a match made in name-development heaven!), AngloMania at the Met, the Klimts at the Neue Gallerie, the Whitney Museum's Full House--is a modest little exhibit at the Museum [Read More]

» Web Design from Web Design
Based in San Diego.Web Design, Hosting, and Internet Marketing services for small and corporate business.Providing web des... [Read More]

» How great design begins. from 12gurus (the blog)
Marketing guru (no relation) Seth Godin shares his insights on collaborating with a designer (link).Wed start by breaking down #5 - clearly outlining your goals: Where do you want to be in 3-5 years? See Guru Virtue 10: Vision . Design is... [Read More]

» Items of Interest: 2006.07.23 from Ellis Web
Things that I found interesting on July 23, 2006: Whats New (at coComment)? - coComment has released a bunch of very useful features (which make their service significantly more attractive for the average blogger Bezos Expeditions Invests in 37... [Read More]

» How to Foster a Happy Relationship With Your Designer from A Look at Art
Ok...granted I'm a bit behind here since returning from vacation. I've done a great deal of catch up reading and while Seth posted this a week ago, I really wanted to highlight his How to Live Happily with a Great [Read More]

» How to get along with your design company from Branding & Design by Steve Papa
During my monthly(!) read of my subscribed blogs, I came across an interesting read by Seth Godin, titled How to live happily with your designer. Although what he states is quite obvious, it is an excellent illustration of how designers f... [Read More]

» Things your design team wishes you knew... from Heather Solomon - MVP, WSS - Blog about Design, MCMS, SharePoint, and CSS
[Read More]

» How to live happily with a great designer from Jeff Sandquist - Microsoft Evangelist
[Read More]

» How to live happily with a great designer from Jeff Sandquist - Microsoft Evangelist
[Read More]

» Lessons from Seth Godin from Church Marketing Sucks
Marketing guru Seth Godin recently offered up two gems for designers, I Love Typefaces and How to Live Happily with a Great Designer. The typefaces entry features seven tips for using typefaces well. My favorite bit of advice: "A font is a tool, not an... [Read More]

» LauraStelman from LauraStelman
LauraStelman [Read More]

» Living with Designers from Meshio.Com
I bet many managers out there find themselves pulling more of their own hairs than trying to get the message across to their designers. Its a well-known fact that creative people has got this weird attitude and can be... [Read More]

» An Excerpt From How to live happily with a great designer from Notes
Seth Godins list of things one should know when working with designers. My favorite though is #8, I cant tell you how many times this has happened to me, and have wished I said something, well heres a great analogy. You ... [Read More]

» How Bad Design IncreasesBusiness from Hire A Helper
Sorry for you designers who read my blog regularly. Let me explain something though: Better Design does NOT mean Better Website. Ill give you the background: Im looking to get HireAHelper designed and I know a guy who does a decent job o... [Read More]

» Seths Blog: How to live happily with a great designer from Jamie Gone Dun a Weblog
Seth Godin clears up the best ways to work with designers. Kinda makes things a bit clearer for working more efficiently at both ends Thanks Seth! ... [Read More]

» Crowdsourcing Web Design from eMarketing Matador
Design Well, Fast Cheap with Web Design Crowdsourcing. Discover how to set up a contest and outsource web design to several web designers in the form of an open call. ... [Read More]

« I love typefaces | Main | Clueless in your world... »