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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Bring a wheelbarrow | Main | 3,000 times a day »

If you can't make it, fake it

Paull and Trevor point us to: NewPR Wiki - AntiAstroturfing.HomePage.

Astroturfing is the practice of creating fake grassroots (get it?). Hiring supermodels to walk into bars and order a particular type of vodka, or get hundreds or thousands of people to write letters on a given issue--without mentioning the coordinating body.

The issue for me is transparency. There's close to zero trust of marketers these days (which is why my book title was so misunderstood). Astroturfing makes it worse. It feels wrong at a very deep level.

I have no illusion that their site all by itself will be sufficient to slow down the practice, just as being anti-spam didn't help with that. But I'm pretty certain that if you do it, you'll get caught, and when you get caught, you won't have much hope of earning back the trust you lost.

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Listed below are links to weblogs that reference If you can't make it, fake it:

» Anti-Astroturfing Wiki from The Lippard Blog
Seth Godin has pointed out a new Anti-Astroturfing Wiki, for exposing those who are creating fake grassroots efforts by actions like coordinating letters to the editor or blog comment posts which don't mention the coordinating body--a practice engaged ... [Read More]

» The Definition of Astroturfing from pulled quotes
Astroturfing is the practice of creating fake grassroots (get it?). Hiring supermodels to walk into bars and order a particular type of vodka, or get hundreds or thousands of people to write letters on a given issue--without mentioning the coordinating [Read More]

» Astroturfing from WonderBlog
Anyone who's been a regular reader of this humble blog knows how often I write a authenticity. As a matter of fact the posting immediately preceding this one was about that very issue. First, let me explain what astroturfing is. Astroturfing is planned... [Read More]

» Astroturfing from WonderBlog
Anyone who's been a regular reader of this humble blog knows how often I write a authenticity. As a matter of fact the posting immediately preceding this one was about that very issue. First, let me explain what astroturfing is. Astroturfing is planned... [Read More]

« Bring a wheelbarrow | Main | 3,000 times a day »