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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« So, what's wrong with small business? | Main | Commitment from a click »

It's not weird when it's your weirdness

I don't play golf. Good thing, too. Here's what came in the mail from the Edwin Watts catalog yesterday:

"The Rossa Titallium Anti-skid Groove System Insert (AGSI) reduces skid, promoting precise line and optimum speed control."

The thing is, when people are defending herbal astrology, anti-resonant stereo speaker pucks or angels, they are very sure they are right. And often willing to spend a lot of time and money to prove it. $78,000 record players probably do sound better... to someone who believes they will. Same with advice from A-list consulting firms or results from a particular search engine.

Is any of it science?

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Listed below are links to weblogs that reference It's not weird when it's your weirdness:

» Golf Club Hokum from On the Contrary
Reading Seth's Blog today, something came to mind. I suspect that if using science, we ever measured the effect of game improvement clubs on people's actual golf scores, there would be almost zero correlation (and a billion dollar industry would [Read More]

» It Just Keeps Getting Better from Servant of Chaos
Some time ago I saw a live performance show by a troupe called The Happy Sideshow. Their motto is it just keeps getting better -- often said as a hand or arm is placed into a dingo or bear trap [Read More]

» No, I can assure you its not science, Seth from Random Key Strike
Seth Godins recent blog entry about weird gadgets that marketing people sell enthusiasts ends by asking if any of it has a scientific basis. Perhaps the science of marketing (and marketing is a science), but not much as it pertains to the matter... [Read More]

» Golf Club Hokum from The Marketing Mix
Reading Seth's Blog today, something came to mind. I suspect that if using science, we ever measured the effect of game improvement clubs on people's actual golf scores, there would be almost zero correlation (and a billion dollar industry would [Read More]

« So, what's wrong with small business? | Main | Commitment from a click »