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« The intuition vs. analysis conundrum | Main | Better than they deserve »

Marketers and money

Money is the enemy of most entrepreneurs and marketers. Actually, that's not true. The search for money, the need for money and the desire to spend the money you have are the enemy.

From movies (Superman vs. Syriana or WordPlay) to coffee (Maxwell House vs. Starbucks) to technology (Microsoft vs. a kid in a room in Germany) we see it over and over again.

First rule: great product development and marketing almost always comes from organizations that don't have enough money. Having less money keeps you from trying to buy your way out of trouble.

Second rule: learning to live with less money means you will develop skills and resources instead of buying them. And it means that when you have less money (again), you'll be prepared.

Third rule: When you need money for something specific, go get it. But just for that. With good terms. As soon as you spend money to protect your money or leverage your money or account for your money or send a message about your money, the money is not only wasted, it hurts you.

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Listed below are links to weblogs that reference Marketers and money:

» Seth Talks Money from LandingTheDeal
Most sales professionals and entrepreneurs are focused on money: How to spend it, how to get more of it, how not to lose all of it. But Seth Godin brings up a great point in his post about money. His... [Read More]

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Seth Godin reminds us today of the lesson explored in this previous post and another by Ed Sim at BeyondVC: First, money is a challenging motivator for innovation and success; it is a prize worth fighting for. Second, the lack [Read More]

» The Oldest Trick in the Book from The Transfer
Seth Godin has a great post today about money and marketing. I think he and Herb Kelleher must have been conversing-Seth's 3 tips comprise the very strategy that made Southwest Airlines what it is today. After you read his blog, take one more look at... [Read More]

» Money, Money Everywhere but Not a Drop to Drink from bizsolutionsplus
If we were isolated in the desert, the value of water would far exceed that of money. However, most of us don't run our businesses from an isolated desert location. So money becomes a necessity. Unfortunately, my consulting experience suggests that mos... [Read More]

» Godins rules on money from The Bell Curve Scar
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» Don't Show Me the Money? from Know More Media
Speaking of marketing dollars (or the lack thereof), Seth Godin wrote another post about why money doesnt matter or at least why it may not be the answer.Seth says, First rule: great product development and marketing almost alw... [Read More]

» going on the cheap from lk9: labkloud9
As much as wed like to have unlimited capital and resources to build  develop our projects, we dont.  Thats why it was refreshing to read mr. godins post on money and business development.  It gave us a chance t... [Read More]

» The Rearview Mirror from The Rearview Mirror
I followed a thread of discussion about Marketers and Money on Seth Godins blog to The Bell Curve Scar and beyond. I found the theory very interesting and left my comment on The Bell Curve Scar.  It is very true to an extent, but I find the vie... [Read More]

» Lack of Resources = Strength! from D. Brown Online
Seth Godin makes some very strong points regarding how too much money and resources can actually be counter productive. We see this on a regular basis with contrator clients - when business is "good" they have some free cash flow... [Read More]

» Lack of Resources = Strength! from D. Brown Online
Seth Godin makes some very strong points regarding how too much money and resources can actually be counter productive. We see this on a regular basis with contrator clients - when business is "good" they have some free cash flow... [Read More]

» 5 Tips For Getting The Biggest Bang For Your Buck. from Small Business Marketing And Branding
If there is one thing thats common among small business owners is the struggle to meet big goals with small budgets. I for one do not think thats a bad thing. Seth Godin doesnt either. Having a smaller budget than the Fortune 500 m... [Read More]

» Top Digg profile? $710. Underhanded marketing? Priceless. from Dead2.0
So I wrote a story and linked to a story on SiliconBeat, and he linked back to me yesterday, and so you know Matt and I are practically like best buddies now.  Or, well, if we meet each other ever and like each other we might be.  But were v... [Read More]

» NFL Coaches, CEOs, and VCs Take a Lesson from Your Kids from Liz Strauss at Successful Blog
We Learned How Business Works When We Were Five Years Old I was re-reading The E-Myth Revisited last night. It reminded me of book I read in 1989, called, The Game of Work. Both got me thinking about how the idea of work ... [Read More]

« The intuition vs. analysis conundrum | Main | Better than they deserve »