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All Marketers Tell Stories

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Free Prize Inside

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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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The Big Moo

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The Big Red Fez

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V Is For Vulnerable

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We Are All Weird

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Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Face to face | Main | Great moments in journalism »

Marketing matters

Yes, marketing works. The Saturday Journal writes about Michelle Nimmons, who runs the Denmark-Olar Teen Life Center in Denmark, SC. She and her staff (using nothing but marketing techniques like billboards, classroom sessions, free dinners and condom distribution) have cut the teen pregnancy rate by more than 60%. It's now, by far, the lowest in the state, a fraction of the rate in the next county.

Most marketing problems aren't intractable. They are solved with persistence, consistency and attention to detail. When marketing doesn't work, it's usually because the product is lousy. But the second reason is that the organization picks too big a marketplace in comparison to the resources they have available. I have no doubt that if Michelle tried to do her work in the entire state (with the same staff), she'd fail.

By overwhelming the market with her message, and by creating a platform for it to spread, she's proven it can work.

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Listed below are links to weblogs that reference Marketing matters:

» Marketing matters - if the product is good from WebMetricsGuru
Firsttime I have read what Marketing can do with a good product - Seth Godin's post from yesterday on Marketing Matters.I usually think of Marketing as somehow separate from the product or service (which does seem artificial). &... [Read More]

» Does Marketing Matter To You? from The Escape Blog
Marketing (still) to so many is a bit of the unknown. It has (especially in the UK) been shrouded in mystery to protect those in the know. The problem is that those in the know, don't necessarily know anymore, you [Read More]

» Marketing Matters from Fraser Mcculloch
Seth talks about Marketing helping reduce teenage pregnancy because the organisation focused on a little town rather than a whole state.I suppose they fixed the marketing problem by focusing on a niche. I met a client today who was really [Read More]

» When Marketing Matters from Know More Media
I loved Seth Godins simple post about how marketing matters. He gave an example about a teen center in Denmark, SC that substantially reduced the teen pregnancy rate in its market area by adhering to some basic marketing principles that... [Read More]

« Face to face | Main | Great moments in journalism »