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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« What's your favorite biz book? | Main | How to give feedback »

No stoplights

Even the libertarians among us aren't opposed to stop lights.

And, as my friend Zig Ziglar points out, they really should be called 'go' lights, because if you take them away, the traffic stops.

Self-organizing systems are terrific, but more often than not, systems don't self-organize. Try to get nine kids to agree on a batting order in Little League and it'll take a week. You could do it in ten seconds and they'll whine and then thank you for it.

Stop lights are essential in almost all marketplaces.

While individuals might moan about how they were treated, we all realize that without some sort of central allocation of scarce resources (like a piece of tarmac or a booth at a trade show), chaos ensues. And the chaos hurts everyone.

Too often, the central authority tries to exert too much of a tax, tries to profit from a market rather than make one. Smart traffic cops realize that facilitating an efficient transaction for enough people for long enough is almost certain to generate a terrific return.

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» Seth Godin, read "I, Pencil" from mg.to
Seth Godin is one of the smartest marketing guys around. But he seems misinformed about economics. In his article No stoplights, Seth says: While individuals might moan about how they were treated, we all realize that without some sort of central all [Read More]

» Things that make me smile #15 - Stop lights from Life Beyond Code
I remember an old joke (they say it really happened) where someone parked right next to the sign "Fine for ... [Read More]

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