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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Archetypes: Cinderella and Superman | Main | Fear of a small enemy »

Plop plop fizz fizz... doubling sales

Alka Seltzer (made with baking soda) doubled their sales in just one day. How? By putting two "plops" into the commercial... before that, people only took one. It put Mary Wells on the map as a marketer.

Heinz did the same thing when a squeeze bottle replaced a glass bottle for ketchup.

The car radio and DVD player increased car mileage for families.

Laptop computers dramatically increased the time people spend doing work.

(The internet dramatically decreased it, so we're even).

Comments (and commentful) double or triple the number of times some individuals visit individual blog posts.

20% of the people in Georgia drink Coca Cola for breakfast.

Sarbox tripled the amount of time accountants and lawyers spend with public companies.

And I'll finish my list with another baking-soda-related remedy that doesn't work either: Buying a box for your fridge.

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Listed below are links to weblogs that reference Plop plop fizz fizz... doubling sales:

» Seth's Blog: Plop plop fizz fizz... doubling sales from Random Thoughts
I love stuff like this: Alka Seltzer (made with baking soda) doubled their sales in just one day. How? By putting two plops into the commercial before that, people only took one. It put Mary Wells on the map as... [Read More]

» Two Plops Instead of One from LandingTheDeal
Most increases in sales don't have to involve developing brand new products, launching new markets, or doubling a sales staff. You can achieve great things simply by finding ways to expand your current offerings. If you're in mortgage sales,... [Read More]

» Digg Makes Me Laugh from PixelBud
Wow - its all I can say. Salling Software, has a program called Clicker for Mac or PC. You can controll iTunes, Keynote, PowerPoint, check email, and use other programs wirelessly using Bluetooth. Works very well. I am impressed. Digg Digging Diggs Dig... [Read More]

» Plop, Plop from Mine Your Own Busines Beta
Link: Seth's Blog: Plop plop fizz fizz... doubling sales. http://www.typepad.com/t/trackback/5406210 Are you old enough to remember the Alka Selzer commercial jingle, Plop, plop, fizz, fizz, oh what a relief it is? I'll bet you didn't know that that si... [Read More]

« Archetypes: Cinderella and Superman | Main | Fear of a small enemy »