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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« Training wheels | Main | Beggars and Choosers »

Raising the bar

Tim Manners does a great summary of Gamal Aziz's work at MGM: reveries magazine: Working Backward.

My takeaway is a bit different. I don't think he's succeeding because of his tactics (the fact that big money is flowing into Vegas and he's building venues that attract people with big money is a very happy coincidence--$400 haircuts won't be the answer forever), but I do believe that the idea of working backwards is essential if you want to maximize growth.

In a nutshell, regardless of how well a product or service is performing, Aziz starts with the potential that product has (when it hits 11 on the dial, or is completely sold out), then he subtracts what it's doing and records the rest as a loss.

A loss!

That means that every book that doesn't sell at least as well as the DaVinci Code is at some level, a failure.

For the masochists in the audience, this is a great way to set standards, no?

The reason this is interesting: not because it gives you yet another way to feel badly about your performance. Nope. Because it forces you to look at the capacity of your systems instead of focusing on their current performance. Airlines do this every day, of course, but I'm not sure most marketers do.

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Listed below are links to weblogs that reference Raising the bar:

» Perspective and Capacity from Strategy Central
How do you determine how well your effort is going? Do you base your determination on past performance (year over year)? Do you benchmark against other similar projects in your area? How do you determine whether you're succeeding? I think [Read More]

« Training wheels | Main | Beggars and Choosers »